Global Marketing Campaign Strategy

Ready to build the future with AI?

At Genpact, we don't just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment.

Genpact (NYSE\: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at  and on LinkedIn, X, YouTube, and Facebook.

Job Description:

Inviting applications for the role of Global Marketing Campaign Strategy - Manager - English

The world is changing fast. AI is forcing a tidal wave of disruption across industries. And Genpact is uniquely positioned to help companies adapt, scale AI and drive business value. We are on a journey to reposition Genpact as a leader in advanced technology, and marketing will play a pivotal role in shifting perceptions of the audiences that matter to accelerate growth.

The Global Campaign Strategist will enable this transformation through the creation and execution of high-impact, integrated marketing campaigns aligned to the company's strategic objectives. We are seeking candidates with a performance-driven mindset and exceptional stakeholder management skills who will thrive in a fast-paced, tech-forward business environment.

Responsibilities

Strategic Planning:

• Develop comprehensive campaign strategies aligned to Genpact's business objectives. Use performance data combined with market and audience research to inform campaign design and optimize impact and ROI.

• Define the target audience and create audience journey maps that meet the needs of the modern B2B buyer to grab attention, build salience, and generate demand.

• Develop overarching campaign narratives and key themes. Outline how these will be brought to life through a compelling content strategy.

• Establish the high-level channel priorities and design principles for the campaign, including how budget should be weighted to maximize ROI.

Campaign development:

• Brief and partner with Creative teams to define standout creative concepts aligned to the campaign narrative that will provide cut-through and drive consideration for Genpact.

• Partner with channel teams to build out detailed activation plans across Social, Web, Paid Media, PR, AR, Events and Outbound. Act as the connective tissue between channels to ensure all activations pay off the campaign design principles and add value in the context of the holistic audience journey.

• Collaborate with Creative, Marketing, and Content teams to oversee development of high-quality campaign assets in accordance with the agreed content and activation strategies. Examples may include long-form hero content (eg 3rd party research), social assets, paid media ads, web content etc.

• Adapt global campaigns for audience, industry, and/or regional nuance, while maintaining consistency with the overarching strategy.

Campaign execution: 

• Act as the driving force for campaign execution, leading a cross-functional team to successfully deliver the campaign strategy on time and to budget.

Campaign performance: 

•Define goals and KPIs for each campaign and partner with Performance teams to monitor progress.

• Establish a campaign testing framework to ensure we continuously test and learn, optimizing for success.

• Provide regular reports and insights to stakeholders including leadership on campaign effectiveness and areas for optimization.

Innovation\: 

• Embrace a culture of experimentation, staying abreast of new marketing trends, trialling new content formats, experiences, and emerging technologies to continuously optimize our approach and enhance campaign effectiveness.

Key skills and experience:

• Bachelor's degree in marketing, business, or a related field.

• Proven experience in developing and executing successful marketing campaigns, preferably in a B2B environment.

• Excellent communication and interpersonal skills, with the ability to lead large-scale program delivery across multi-functional teams.

• Strategic mindset with a passion for translating data insights into actionable campaign strategies. The ideal candidate will be confident moving from detailed campaign planning to big picture strategy.

• Well-versed in digital marketing techniques, tools, and platforms, across social, paid, web, search and associated analytics. Familiarity with Google Ads, LinkedIn Ads, YouTube, Google Analytics, Pardot, Workfront, and Salesforce would be an advantage.

• Ability to manage multiple projects and competing objectives simultaneously in a fast-paced environment.

• Fluent in English (spoken and written); excellent communication and stakeholder engagement skills.

Qualifications we seek in you
Minimum Qualifications / Skills:

• Bachelor's degree in marketing, business, or a related field.

Why join Genpact?

• Lead AI-first transformation – Build and scale AI solutions that redefine industries
• Make an impact – Drive change for global enterprises and solve business challenges that matter
• Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills
• Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace
• Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters\: Up. 

Let's build tomorrow together. 

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.