B2B Digital Marketing Specialist

Who we are:

We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products.

In 2025, we're proudly celebrating 15 years of Yardi Romania in Cluj-Napoca  Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe. 

Our success is driven by a diverse team of more than 1,400 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi.

We're looking for a strategic, data-driven, and creative Digital Marketing Specialist to lead social media, affiliate, and on-site marketing initiatives for one of Yardi's flagship B2B SaaS products: Yardi Breeze or Yardi Elevate.

In this role, you'll take full ownership of key digital channels, from strategy to execution, and play a vital part in driving brand awareness, demand generation, and lead acquisition for our growing B2B client base.

You'll join a collaborative, high-performing marketing department of over 150 specialists working across Yardi's global product portfolio, where innovation, learning, and professional growth are encouraged.

This hybrid role requires working from the office at least once a week, so please take into account that you should be based in or near Cluj-Napoca.

• 4+ years of experience in digital marketing, ideally in B2B or SaaS environments.
• Strong ability to understand complex audiences, identify their pain points, and connect them with compelling product benefits.
• Hands-on experience managing and optimizing social media, email marketing, and on-site campaigns for performance and engagement.
  
• Proven track record of using CRM platforms (HubSpot or similar) for campaign automation, segmentation, and reporting.
• Working knowledge of WordPress or similar CMS tools for creating and improving landing pages.
• Analytical mindset with a results-oriented approach; comfortable testing, measuring, and iterating based on data.
• Excellent collaboration skills for coordinating cross-functional projects with product, brand, and sales teams.
• Excellent English communication skills (C1+), both written and verbal.

Nice to Have:

• Familiarity with affiliate platforms like G2, Gartner Peer Insights, and Capterra.
• Experience developing review generation strategies to increase visibility and social proof.
• Understanding of SEO and content optimization for web and listings.

Strategy & Planning

• Collaborate with marketing, product, and sales teams to plan, launch, and optimize multi-channel digital campaigns (social media, email, and on-site) to drive brand awareness and qualified leads.
• Design and execute customer review acquisition campaigns, partnering with sales and support teams to boost participation and sentiment.

Channel Management

• Own and manage content calendars for LinkedIn and YouTube, ensuring consistent, targeted messaging to B2B audiences.
• Maintain and optimize affiliate and review listings (G2, Gartner, Capterra), ensuring accuracy and alignment with product positioning.
• Partner with creative teams (designers, copywriters) to deliver impactful visuals and copy for digital campaigns.
• Manage external agencies and vendors when needed to execute initiatives effectively.

Optimizations & Reporting

• Lead on-site optimization efforts: update landing pages, test CTAs, and improve user journeys to increase engagement and lead capture.
• Monitor, analyze, and report on performance metrics across channels, from traffic and conversions to engagement and sentiment, and recommend optimizations.

• A flexible hybrid work setup that blends the best of remote and office life.
• Up to $2,000 per year reimbursed for eligible learning and professional development expenses.
• 40 RON/working day meal tickets (taxable according to current legislation).
• Up to 26 vacation days to recharge your energy, based on tenure.
• Comprehensive private medical insurance (including dental care, physiotherapy & psychotherapy) for you and your dependents.
• Up to 20 days of EU remote work per year, subject to current policy.
• Annual salary review to keep it in line with your performance and industry changes.
• The possibility of a yearly bonus through our profit-sharing program.
• Life insurance for you & global travel insurance for you and your family.
• Currently granting a fixed monthly Work/Life Stipend for your well-being activities.
• Discounts at gyms, restaurants, and other service providers.
• All necessary equipment provided for both home and office setups.
• A modern, central workspace @ The Office in Cluj-Napoca, with an open-air terrace and game rooms to unwind.
• Fresh fruit, snacks, and specialty coffee available daily at the office.
• Engaging office events, themed parties, and team buildings.