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National Account Manager OOH

2 weeks ago

Bucharest, Bucureşti, Romania Pendl & Piswanger Romania Full time 60,000 - 80,000 per year

We are recruiting a strategic and entrepreneurial
National Account Manager
to lead partnerships with top
IH/OOH customers
and distributors in a fast-moving FMCG category. The role carries
full P&L responsibility
, delivery of growth targets, and direct leadership of the Key Account Management team.

This is an impactful commercial role, requiring strong
negotiation skills, financial acumen, and team leadership
, combined with the agility to deliver in a dynamic and competitive FMCG environment.

Location
: Bucharest |
Scope:
National |
Channels:
IH (Impulse/Immediate Consumption) & OOH (Out-of-Home)

ROLE OVERVIEW

The
National Account Manager
will translate the company's commercial strategy into impactful, customer-centric plans across IH/OOH channels. The role includes developing joint business plans, negotiating trade terms, and ensuring execution of annual targets.

With direct responsibility for customer P&L and a team of Key Account Managers, this leader will play a critical role in ensuring visibility, profitability, and sustainable growth at national level.

KEY RESPONSIBILITIES

Customer Strategy & Growth

  • Develop and sign off strategic business plans for assigned national IH/OOH customers.
  • Negotiate trade terms, funding, and contracts aligned with commercial priorities.
  • Act as an ambassador of the company at the customer and of the customer within the company.

P&L Ownership

  • Deliver customer P&L nationally (turnover, gross margin, trade spend).
  • Monitor profitability, ROI of trade investments, and market share contribution.
  • Ensure execution of joint business plans and annual channel/distributor targets.

Team Leadership

  • Lead and develop the Key Account Management team.
  • Build capabilities and ensure delivery of targets across IH/OOH channels.
  • Foster a high-performance, growth-oriented culture.

Cross-Functional Collaboration

  • Partner with Marketing, Finance, Supply Chain, and Category teams for seamless execution.
  • Leverage shopper insights and market data to unlock growth opportunities.

KPIs

  • Business Delivery & Growth:
    Customer P&L, turnover, profitability, ROI.
  • Execution:
    Visibility, volume, and promotional targets across IH/OOH.
  • Team:
    Capability development, delivery of business targets.
  • Customer Performance:
    Contribution to category growth, market share.

CANDIDATE PROFILE

Professional Experience

  • Minimum 5 years in FMCG commercial roles (Key Account Management, Sales, or Trade Marketing).
  • Proven record in managing
    IH/OOH or impulse-driven customers/distributors
    .
  • P&L management experience with responsibility for turnover, gross margin, and trade spend.
  • Strong negotiation skills with national/international customers.
  • Team leadership experience, ideally with direct reports.

Leadership Competencies

  • Strategic mindset with ability to tailor strategies to dynamic consumption channels.
  • Results-oriented, with a strong track record in delivering growth and profitability.
  • Agile negotiator, comfortable balancing long-term partnerships with short-term delivery.
  • Inspirational team leader, capable of developing and motivating people.
  • Collaborative and entrepreneurial, thriving in a fast-paced, transforming environment.

Languages

  • Fluent Romanian.
  • Advanced English (written and spoken).

ATTRACTIVE ASPECTS

This is a unique opportunity to join a
global FMCG company
at a strategic moment of transformation. The successful candidate will:

Own P&L responsibility for national IH/OOH customers.

Shape partnerships with top distributors and clients in consumption-driven channels.

Lead and develop a small Key Account Management team.

Contribute to the growth of a dynamic and competitive FMCG category.

APPLICATION PROCESS

If this opportunity sounds interesting, please apply by submitting your CV. Qualified candidates will be invited to a structured evaluation process based on leadership, operational, and cultural fit.

If you know someone who may be a strong fit for this challenge, feel free to forward this opportunity