National Account Manager OOH

We are recruiting a strategic and entrepreneurial
National Account Manager
to lead partnerships with top
IH/OOH customers
and distributors in a fast-moving FMCG category. The role carries
full P&L responsibility
, delivery of growth targets, and direct leadership of the Key Account Management team.

This is an impactful commercial role, requiring strong
negotiation skills, financial acumen, and team leadership
, combined with the agility to deliver in a dynamic and competitive FMCG environment.

Location
: Bucharest |
Scope:
National |
Channels:
IH (Impulse/Immediate Consumption) & OOH (Out-of-Home)

ROLE OVERVIEW

The
National Account Manager
will translate the company's commercial strategy into impactful, customer-centric plans across IH/OOH channels. The role includes developing joint business plans, negotiating trade terms, and ensuring execution of annual targets.

With direct responsibility for customer P&L and a team of Key Account Managers, this leader will play a critical role in ensuring visibility, profitability, and sustainable growth at national level.

KEY RESPONSIBILITIES

Customer Strategy & Growth

• Develop and sign off strategic business plans for assigned national IH/OOH customers.
• Negotiate trade terms, funding, and contracts aligned with commercial priorities.
• Act as an ambassador of the company at the customer and of the customer within the company.

P&L Ownership

• Deliver customer P&L nationally (turnover, gross margin, trade spend).
• Monitor profitability, ROI of trade investments, and market share contribution.
• Ensure execution of joint business plans and annual channel/distributor targets.

Team Leadership

• Lead and develop the Key Account Management team.
• Build capabilities and ensure delivery of targets across IH/OOH channels.
• Foster a high-performance, growth-oriented culture.

Cross-Functional Collaboration

• Partner with Marketing, Finance, Supply Chain, and Category teams for seamless execution.
• Leverage shopper insights and market data to unlock growth opportunities.

KPIs

• Business Delivery & Growth:
  Customer P&L, turnover, profitability, ROI.
• Execution:
  Visibility, volume, and promotional targets across IH/OOH.
• Team:
  Capability development, delivery of business targets.
• Customer Performance:
  Contribution to category growth, market share.

CANDIDATE PROFILE

Professional Experience

• Minimum 5 years in FMCG commercial roles (Key Account Management, Sales, or Trade Marketing).
• Proven record in managing
  IH/OOH or impulse-driven customers/distributors
  .
• P&L management experience with responsibility for turnover, gross margin, and trade spend.
• Strong negotiation skills with national/international customers.
• Team leadership experience, ideally with direct reports.

Leadership Competencies

• Strategic mindset with ability to tailor strategies to dynamic consumption channels.
• Results-oriented, with a strong track record in delivering growth and profitability.
• Agile negotiator, comfortable balancing long-term partnerships with short-term delivery.
• Inspirational team leader, capable of developing and motivating people.
• Collaborative and entrepreneurial, thriving in a fast-paced, transforming environment.

Languages

• Fluent Romanian.
• Advanced English (written and spoken).

ATTRACTIVE ASPECTS

This is a unique opportunity to join a
global FMCG company
at a strategic moment of transformation. The successful candidate will:

Own P&L responsibility for national IH/OOH customers.

Shape partnerships with top distributors and clients in consumption-driven channels.

Lead and develop a small Key Account Management team.

Contribute to the growth of a dynamic and competitive FMCG category.

APPLICATION PROCESS

If this opportunity sounds interesting, please apply by submitting your CV. Qualified candidates will be invited to a structured evaluation process based on leadership, operational, and cultural fit.

If you know someone who may be a strong fit for this challenge, feel free to forward this opportunity