Marketing Specialist

12 hours ago

Bucharest Metropolitan Area, Romania XFactor Talent Full time

Company Overview (Confidential)

Our client is a well-established Romanian group operating in the waste management and circular-economy sector, working with major retailers, municipalities, and industrial clients on sustainability and ESG-driven initiatives.

Role Overview

We are looking for a
Marketing Specialist – Digital & Events
to take ownership of digital marketing execution and coordination of corporate and industry events. This is a hands-on role with growing responsibility, positioned between execution and strategic contribution in a B2B environment.

Key Responsibilities

Digital Marketing

  • Plan and execute digital marketing activities across website, LinkedIn, and email campaigns
  • Manage website content, landing pages, and basic SEO optimisation
  • Coordinate organic and paid LinkedIn campaigns (directly or with external agencies)
  • Monitor campaign performance and prepare monthly marketing reports
  • Ensure brand consistency across all digital channels and marketing materials

Events & Brand Activation

  • Organise participation in trade fairs, conferences, and sustainability/ESG events
  • Manage event logistics, vendors, materials, timelines, and registrations
  • Support client events, workshops, and internal initiatives
  • Prepare event materials and post-event performance summaries

Marketing Operations & Collaboration

  • Develop presentations, brochures, case studies, and client-facing materials
  • Conduct basic market research and competitor analysis
  • Collaborate closely with sales and operations teams on proposals and storytelling
  • Support employer branding and internal communications initiatives

Required Skills & Experience

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 2–5 years of experience
    in digital marketing, preferably B2B or services-led
  • Strong written and verbal communication in Romanian and English
  • Hands-on experience with digital channels, especially LinkedIn
  • Strong organisational, coordination, and project management skills
  • Proficiency in MS Office (PowerPoint, Excel, Word)

Nice to Have

  • Experience with Canva, Adobe, or similar design tools
  • Familiarity with Google Analytics, LinkedIn Campaign Manager, or SEO tools
  • Exposure to sustainability, ESG, recycling, or industrial environments
  • Experience working with external agencies or freelancers

What's Offered

  • Visible role in a growing sustainability-driven organisation
  • Ownership of digital marketing and event initiatives
  • Exposure to high-profile B2B clients and ESG projects
  • Career progression toward senior marketing or brand roles
  • Competitive compensation based on experience

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