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Senior B2B Performance Marketing Specialist

2 hours ago

Bucharest Metropolitan Area, Romania Zitec Full time

We're looking for a Senior B2B Performance Marketing Specialist to lead and optimize our paid media strategy across digital channels - driving brand visibility, high-quality leads, and measurable business growth.You'll define, execute, and continuously optimize multi-channel campaigns spanning paid search, paid social, and conversion optimization. This role is ideal for a strategic and analytical marketer who combines hands-on execution with data-driven decision-making and cross-functional collaboration to deliver performance across the full funnel.Our promise:-> We support your career growth through continuous learning, coaching and mentorship programs;-> We promise you a feedback-driven culture that inspires healthy communication;-> A friendly, professional, and supportive team is waiting for his new teammate;-> A bunch of people with common hobbies and interests (sailing, football, running marathons, tennis, music, etc) is ready to welcome you;-> A community driven by courage and creativity (we have our own beer and our own band that sings about us) is challenging you to have serious fun with us;-> We designed benefits that give you the power to create balance in life, on and off work.As a Senior B2B Performance Marketing Specialist, you will be responsible for:Strategy & Planning:-> Develop and own the B2B performance marketing strategy across paid, owned, and earned channels.-> Define audiences, campaign objectives, KPIs, and budget allocation (LinkedIn, Google Ads, Meta) aligned with growth targets.-> Build a balanced channel mix (paid search, paid social, retargeting, ABM) that drives pipeline and revenue.Campaign Management:-> Plan, launch, and manage paid search and social campaigns targeting B2B audiences by job title, industry, company size, and intent.-> Execute ABM, remarketing, and intent-based campaigns using first-party and CRM/MAP data.-> Continuously refine campaigns via A/B testing, keyword and targeting optimization, and performance-driven creative updates.Optimization & Experimentation:-> Run ongoing A/B and multivariate tests on ads, creatives, messaging, and landing pages to improve CTR, CVR, and lead quality;-> Optimize key metrics (CPC, CTR, Quality Score, CPL, ROI) and identify scalable new channels, tactics, or formats.Tracking & Analytics:-> Own tracking infrastructure (UTMs, pixels, events) and ensure accurate attribution across platforms and CRM/MAP.-> Build and maintain dashboards and reports on core metrics (CPL, CVR, MQL, SQL, ROI, pipeline contribution).-> Analyze results, extract insights, and present recommendations to stakeholders.Collaboration & Alignment:-> Work closely with content, design, and web teams to align ads, landing pages, and creative assets.-> Collaborate with MarTech on automation, audience syncing, and lead routing.-> Ensure alignment with marketing and sales for lead quality, feedback loops, and funnel optimization.What about you?-> 5+ years of experience in B2B performance marketing, ideally within a technology or software company.-> Proven success managing multi-channel paid campaigns (Google Ads, LinkedIn Ads, Meta) and executing ABM or lead generation programs that drive measurable pipeline growth.-> Strong expertise in Google Ads and LinkedIn Campaign Manager, with working knowledge of Meta, Reddit or intent-based tools.-> Deep understanding of B2B funnels, MQL/SQL frameworks, CRO and pipeline attribution.-> Proficient in HubSpot, Google Analytics and Tag Manager, including MAP/ CRM–ad platform integrations for closed-loop reporting.-> Highly analytical and data-driven, able to translate insights into actionable optimizations.-> Excellent cross-functional collaboration and communication skills, working effectively with Sales, Content, MarTech, and Web teams.-> Organized, detail-oriented, and proactive in driving continuous improvement across the paid funnel.Our recruitment process is designed to foster diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive.