Fixed Base Strategy Lead

Join Us

At Vodafone, we're not just shaping the future of connectivity for our customers – we're shaping the future for everyone who joins our team. When you work with us, you're part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you'll do

As a Fixed Base Strategy Lead, you'll be at the heart of Vodafone's customer value strategy, driving impactful marketing initiatives for our consumer base.

• You'll shape and execute the roadmap for personalized offers, loyalty campaigns, and customer retention strategies that directly influence key business metrics like ARPU, renewal volumes, and customer satisfaction.
• Your role will span from defining business requirements and campaign plans to collaborating cross-functionally with IT, finance, and product teams to ensure seamless delivery.
• ou'll lead strategic efforts to deepen customer insights, optimize communication, and enhance the digital experience across the lifecycle.
• While not a people manager, you'll coordinate the work of Base Strategy Managers and play a pivotal role in aligning business vision with execution.

Who you are

• A driven and ambitious strategist with strong leadership capabilities.
• A proactive and versatile professional who thrives in dynamic environments and can collaborate across technical and commercial teams.
• Someone adaptable, with excellent interpersonal and teamworking skills.
• A detail-oriented thinker who can translate customer needs into actionable processes.
• An organized, analytical mind focused on delivering results and seeing initiatives through.
• A communicator who can build trust across all levels and clearly articulate product vision.
• Experienced in customer value management, with at least 2 years in a similar role and 3 years in business analysis, product ownership, or segment management.
• Fluent in English
• Knowledgeable about telecom products and industry trends.

Not a perfect fit?

Worried that you don't meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

• Hybrid working regime 2 days from the office, 3 days remote
• Special discounts for Vodafone employees, Friends & Family offers
• Demo telephone subscription - unlimited (voice and data)
• Voucher for the purchase of a mobile phone
• Medical subscription to a top private clinic & other medical benefits
• Insurance for hospitalization and surgical interventions
• Life insurance
• Meal tickets
• Bookster subscription
• Participation in development programs and challenging projects in the leadership area
• Access to internal Wellbeing & Recognition events
• Extra vacation days (for seniority, special events, volunteering)
• You will benefit from specializations in your field of activity, through programs based on modern training methods and systems

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to for guidance.

Together we can.