Customer Marketing Manager

Meet Sievo – the global leader in Enterprise Procurement Analytics

We are Sievo – a fast-growing software-as-a-service company HQ'd in Finland. Our unique superpower is called procurement analytics. We are the global leaders in our space, recognized and awarded by key industry analysts including Gartner, the Hackett Group and Spend Matters. Our client portfolio features globally known companies such as Kellogg's, Levi's, and T-Mobile and is continuously growing. We help the largest companies in the world to understand their procurement data, make data-driven decisions, maximize their savings, drive supply chain resilience, and beyond. Each year, we process over 2% of the world's total spend. Pretty cool, right?

At the core of our success are talented and passionate people. We celebrate all backgrounds and perspectives, creating a vibrant culture that sparks innovation and creativity. Here, talented individuals team up to tackle complex data challenges while keeping it friendly and approachable. We're dedicated to supporting each other's growth, ensuring everyone has the chance to learn new skills and advance their careers in our welcoming and collaborative space. Our +400 Sievonians are based across Helsinki, Chicago and Bucharest.

About the role

We are looking for a
Customer Marketing Manager
to join our marketing team at Sievo. This is a full-time global role, reporting to the Head of Product Marketing and offers an exciting opportunity to work with an established B2B SaaS brand with 20+ years of existence.

The Customer Marketing Manager is a revenue-centric marketer who will directly contribute towards increasing NRR and Customer Lifetime Value by planning and executing marketing programs towards existing customers aimed at cross-selling and up-selling opportunities, as well as ensuring customer loyalty, retention and advocacy.

You will be working with cross-functional teams — Sales & Customer Success, Product and Marketing — to ensure a seamless alignment of timely customer-centric narrative with differentiated product messaging.

Responsibilities

As a customer marketer at Sievo, you will be steering the marketing program and the team effort towards driving customer retention and up-selling to customers through various marketing tactics.

• Streamline customer communication:
  Be the focal point that manages communication to customers throughout the entire customer journey from implementation, onboarding, product adoption, expansion, retention and renewal to advocacy.
• Enable customer retention:
  Design and execute marketing strategies that assure customer awareness of products' continuous value delivery and drive customer retention, as well support establishing and strengthening relationships between Sievo and key decision makers on the customer side.
• Up-selling & cross-selling
  : Collaborate with our marketing and customer success teams to design and execute multi-channel & multi-touch marketing strategies that drive cross-selling and up-selling to our existing customers.
• Plan and execute GTM campaigns:
  Working closely with Customer Success team, being the voice of the customer
  ,
  having deep understanding of the customer needs and expectations, execute GTM campaigns that communicate the value of our new products and features to our customers.
• Drive customer advocacy:
  Recognize opportunities and manage the efforts towards driving customer advocacy that celebrates customer success at Sievo, like case studies and testimonials, speakership at Sievo events, peer-reviews etc.
• Create customer-facing sales enablement collateral
  : Create effective materials using aligned product messaging that our customer success teams can use to communicate the value and capabilities of our products to existing customers.
• Collaboration:
  Build strong relationships cross-functionally, including with our product, marketing and sales & customer success teams to align, assure the flow of information to customers, and create feedback loops.
• Tracking and reporting on results:
  Track and analyze customer data, success of managed campaigns, and measure ROI of customer marketing efforts.

What we're looking for

• 3+ years of customer marketing, product marketing experience or related domain, preferably in B2B SaaS space
• Demonstrated ability to understand software products and clearly communicate their benefits for the customers and various buyer personas within a customer account, across multiple channels such as email, in-product, collaterals etc.
• Experience in building and executing effective customer journeys for product adoption and stickiness, customer retention, and expansion
• Experience in partnering with Customer Success or Account Management teams to coordinate, communicate, and deliver offers and campaigns that resonate with customers along their lifecycle
• A self-starter approach with strong project management skills, with the ability to manage multiple priorities and deadlines effectively
• Being familiar with the marketing tactics and channels that can potentially be used for effective communication to customers
• Exceptional communication and writing skills, with the ability to articulate complex concepts in a clear and concise manner
• Outstanding analytical skills to capture feedback and identify, analyze, and use data to give educated recommendations and take action (using tools such as PowerBI or similar)
• Proficiency with marketing automation systems and CRMs (preferably HubSpot)
• Collaboration skills and fluency in English

We also consider it is an advantage if you have:

• Experience in businesses with high touch sales (SLG) and long sales cycles
• Understanding of Procurement and/or Supply Chain Management, Sustainability or Finance
• Some experience in Demand Generation

What awaits you at Sievo

• A hybrid work environment with a great relaxed place to work in Afi Park 1, Bucharest
• A highly international setting with exciting global clients, and a group of great colleagues with diverse backgrounds
• A company culture that challenges you to exceed and enables you to learn
• A caring manager and teammates who will support you and your growth
• Freedom and responsibility - we are looking for people who yearn for this freedom, are able to make the most out of it and are willing to take on the responsibility
• Awesome perks such as private medical subscription, flexible benefits package, Sievo Equity Program, referral bonus, extra 5 days of vacation, and many more

This is a full-time position and Sievo has a hybrid working model. Eligible candidates need to be based in Bucharest (or nearby) and have a valid work permit in Romania.

Interested in joining us?

We would love to hear from you If we have sparked your interest, we encourage you to send your CV, cover letter and salary expectation through our recruitment system today. We are reviewing applications as they come in, the deadline for applying is
.

For questions about the position, feel free to contact Head of Product Marketing, Natasha Toshevska ).

At Sievo, we celebrate and support differences and strive to create a culture where everyone feels valued and included. As an Equal Opportunity Employer, we do not discriminate against any individual in hiring or employment based on gender, gender identity or expression, age, ethnic or national origin, nationality, language, religion or belief, opinion, disability, state of health, sexual orientation, or other personal reasons.