Trade Marketing Manager

2 weeks ago

Bucharest, Bucureşti, Romania Urban Connect Full time 40,000 - 60,000 per year
About the job Trade Marketing Manager

Job Location: Bucharest

Role description:

  • Responsible for the marketing and trade marketing activities in the region, focusing on Romania with strong cooperation of the Romanian KAM team
  • Prepare launch plans for the assigned brands based on local consumer and market diagnoses
  • Prepare compelling brand trade story to support listings
  • Engage retail customers behind the vision, brand strategy and NPDs with close cooperation of the sales team
  • Implement the annual activation plan including media (mainly TV, digital and social media campaigns),
  • Localize TV and digital assets from lead country
  • Organize tailor made promotions with local agency to support sell in/build distribution
  • Develop distribution strategy for the owned portfolio for excellent sales execution
  • Define recommended retail standard and promo price* for own portfolio (pricing strategy)
  • Monitor performance vs the defined sell in (Volume, Net sales revenue, EBITDA) and sell out KPIs (Market Share, Distribution, Price) with a constant overview of competitor activities and performance
  • Recommend actions based on the learnings during the year/following year to ensure further category and brand growth
  • Yearly budget planning and monitoring spend

Profile :

  • At least 7-10 years relevant professional experience in the field of marketing or trade marketing
  • Minimum 5 years spent in FMCG sector already as a brand or trade marketing manager or above
  • Experience with launching nationwide FMCG brand before
  • Experienced in presenting to retail customers (e.g. MegaImage, Auchan etc.),
  • Having worked in close cooperation with sales (e.g. on distribution building)
  • Able to negotiate and confident English language skills
  • Gained experience managing 3rd parties
  • High level of MS Office knowledge

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