Regional CRM Manager Romania

2 weeks ago

Bucharest, Bucureşti, Romania Triskel Consulting Full time 40,000 - 60,000 per year

We are looking for a
Regional CRM Manager
to lead our CRM efforts for the Romanian
market
. You'll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of Romanian customer behavior, iGaming/online entertainment experience, and CRM best practices.

Key Responsibilities:

  • Develop and manage localized CRM strategies for the Romanian market (Email, SMS, push notifications, onsite messaging, etc.)
  • Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
  • Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
  • Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
  • Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights
  • Ensure all campaigns are compliant with local regulations and responsible gaming practices
  • Act as the main point of contact for all CRM-related initiatives in Poland

Requirements:

  • 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
  • Fluent English (written and spoken)
  • Strong understanding of the Romanian market and user behavior
  • Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)
  • Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
  • Excellent communication, planning, and organizational skills
  • Self-starter with the ability to work independently in a fast-paced environment

What is on Offer:

  • Competitive salary package
  • Opportunity to join a fast-growing, international company
  • Creative freedom and ownership of your market
  • Remote-first culture with flexible working hours
  • Dynamic and collaborative work environment

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