Digital marketing specialist
2 months ago
- University degree in marketing, communication, or a related field;
- Previous experience in digital marketing through internships, courses, or personal projects;
- Solid understanding of digital marketing concepts and techniques, such as Social Media Marketing, SEO, PPC Advertising, Email Marketing, and Content Marketing;
- Familiarity with popular digital marketing tools and platforms, such as Google Analytics & Ads, Google Business Profile, Social Media (Facebook, Instagram, YouTube, TikTok), CMS, Salesforce, Ahrefs, ChatBot/LiveChat;
- Excellent communication skills, both verbal and written;
- Strong English written and verbal communication skills;
- Analytical thinking and the ability to interpret data and extract actionable insights for optimizing digital marketing efforts;
- Ability to contribute to various digital marketing projects running in parallel.
Your responsibilities:
- Developing and implementing digital marketing campaigns across various platforms, including Social Media, Email Marketing, CMS, and SEO;︁︀︂︃︃︈︃︁︃︀
- Collaborating with the marketing team to create and deliver engaging content specific to the company's online channels;
- Supporting the team in managing social media accounts, including scheduling content and monitoring and managing online conversations;
- Handling and resolving customer information requests through digital channels;
- Optimizing website content and structure to improve search engine visibility and user experience;
- Monitoring and analyzing digital marketing performance indicators and providing specific reports on campaign efficiency, website traffic, conversion rates, and other key performance indicators (KPIs);
- Continuously analyzing competitors and industry trends to identify opportunities for improving digital marketing strategie.
- Medical subscription;
- Meal tickets;
- Cash bonuses on various occasions (Christmas/Easter, March 8);
- Financial aid for family events;
- Free days for family events;
- Vacation leave 21 25 days depending on seniority in the company;
- Holiday bonus;
- Other occasional bonuses – according to company policies;
- Internal or external development programs; internal e learning platform;
- Opportunities to participate in CSR activities sponsored by the company;
- Flexibility of the work schedule (where the specifics of the activity allow).
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