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Trade Marketing Specialist

3 months ago

Bucharest, Bucureşti, Romania INTERBRANDS ORBICO S.R.L. Full time
INTERBRANDS ORBICO is seeking a highly motivated and results-driven Trade Marketing Specialist to join our Sales department.

As a Trade Marketing Specialist, you will play a key role in developing and implementing effective marketing strategies to drive sales and increase brand visibility.

In this role, you will collaborate closely with the Sales team to identify market trends, analyze consumer behavior, and develop innovative marketing campaigns.

You will also work closely with our trade partners to ensure effective execution of marketing initiatives and drive brand loyalty.


Responsibilities:
Monthly reconciliation of promo costs (compensation, KBD tracking);
Monthly preparation of sales forecast at SKU level;
Responsible for setting the promo plan by sending to Customer Service department the promo plan, including splitting the Supplier's budgets per brand;
Collecting and analyzing competitive prices and price increases;
Carrying out actions to exhaust non-performing stock;
Preparation of financial reports to Supplier;
Reporting recoverable costs to the Accounting department and following up their recovery;
Tracking costs of IKA & similar clients and follow up for their recovery;
Perform scorecard & KPI tracking;
Ensure the implementation of monthly initiatives and commercial activities, monitoring their progress;
Responsible for the execution of national campaigns;
Responsible for new product listings;
Designing, developing and monitoring POSMs (Point of Sale advertising materials);
Handles documentation for samples and other activities;
Ongoing communication/relationship with the sales force in order to provide the necessary support.

Requirements

Completed or ongoing higher education in fields such as Marketing/Commerce/Communication;
Knowledge of the FMCG market;
Minimum 1 year of experience in similar positions;
Basic knowledge of marketing policies, strategies, programs, and promotions;
Proficiency in English and use of MS Office package (advanced level, especially Excel);
Very good communication skills;
Problem-solving and decision-making ability;
Creativity and initiative, analytical thinking, and business orientation.


If you are a creative thinker with a passion for marketing and a drive for results, we would love to hear from you.

Join our team at INTERBRANDS ORBICO and take your career to new heights