Growth Marketing Specialist

We are a fast-growing B2B tech company focused on delivering cutting-edge AI and digital solutions to help businesses transform, automate, and scale. Our clients range from innovative startups to enterprise-level organizations across various industries. We're looking for a strategic and creative Content & Growth Marketer to help us build a strong online presence, position our brand as a thought leader, and drive measurable business growth.

Requirements

What You'll Do:

As our Growth Marketing Specialist, you'll be a key player in driving our acquisition, activation, retention, and revenue goals. You'll work across the entire customer lifecycle, constantly testing, learning, and optimizing. Your responsibilities will include:

Thought Leadership & Community Engagement

• Position the company and our team as experts in the AI and tech space through owned and earned content.
• Identify speaking or publication opportunities and contribute to industry conversations.
• Build and engage a community of followers, clients, and potential partners on social and professional platforms.

Content Strategy & Brand Building

• Develop and execute a content strategy that builds brand awareness, showcases our expertise, and educates our target audience.
• Create and manage a content calendar covering thought leadership articles, case studies, whitepapers, blog posts, email campaigns, and social media.
• Collaborate with internal teams (vertical leads, sales, tech teams) to extract insights and turn them into compelling stories.
• Ensure all content is aligned with brand voice, tone, and positioning.
• Organising and coordinating events when necessary. This can be local events or in locations across the globe where we have locations.
• Optimize content for SEO and user engagement.

Growth Marketing & Lead Generation

• Plan and execute growth initiatives to attract and convert B2B leads (e.g. via LinkedIn, email campaigns, partnerships, content distribution).
• Identify and test new channels or tactics to drive qualified traffic and leads.
• Collaborate with sales to align marketing activities with pipeline generation goals.
• Track and report on KPIs for content performance and lead generation (traffic, conversions, engagement, etc.).

Analyze Performance

• Dive deep into marketing data to track KPIs, identify trends, generate actionable insights, and report on the effectiveness of growth initiatives. 
• Leverage AI-powered analytics tools where applicable.

Automation & Tools

• Utilize and optimize marketing automation platforms, CRM systems, and other marketing technology to streamline workflows, personalize communications, and scale efforts.

What You'll Bring:

• 8+ years of experience in a Growth Marketing, Digital Marketing, or similar role, preferably within a B2B SaaS, IT consulting, or technology company.
• Strong analytical skills with the ability to interpret complex data, identify patterns, and translate insights into actionable strategies.
• Proficiency with analytics tools (e.g., Google Analytics, Pipedrive, CRM dashboards, etc).
• Proven track record of designing, executing, and analyzing marketing experiments (A/B testing, multivariate testing).
• Solid understanding and practical experience across various digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid advertising).
• Excellent written and verbal communication skills in English.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Benefits

THE PERKS OF BECOMING A MINDER:

• Counseling and psychotherapy services
• Trainings and learning opportunities to grow within your role
• Coaching and development guidance
• Flexibility to choose where you work from
• Parties, gatherings & trips

WHY MINDERA?

We're thrilled to have the opportunity to share with you what it's like to be a part of the Mindera community.

We're a group of friendly and talented individuals who work together to bring projects to life, in a fun, politics-free environment.

Our culture is all about being adaptable and self-organized. We want Minders to take risks, make decisions, work together and feel free to be their most authentic selves, every single day.

We work closely with our clients to truly understand their products and develop high-performance, resilient, and scalable software systems that make a real impact for their users and businesses, worldwide.

We are proud of our work, we're always learning and growing in our Agile and collaborative environment, and we hope you'll love it here just as much as we do

Check out our Handbook & get to know us better:

Mindera around the world: Por to, Portugal | Aveiro, Portugal | Coimbra, Portugal | Leicester, UK | San Diego, USA | San Francisco, USA | Chennai, India | Bengaluru, India | Blumenau, Brazil | Cluj-Napoca, Romania | Valencia, Spain | Casablanca, Morocco | Melbourne, Victoria, Australia & Remote

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