Salesforce Marketing Cloud Specialist

Romania

About the role:

We are looking for a highly skilled Marketer with a deep understanding of marketing automation platforms, specifically Salesforce Marketing Cloud, along with experience in other platforms like HubSpot, Klaviyo, or Marketing Cloud Account Engagement (Pardot). This role will focus on the end-to-end implementation of marketing journeys, automation triggers, and segmentation within our marketing automation tool/s. The ideal candidate should have a solid understanding of Sales Cloud CRM as the data source of truth, and the ability to collaborate effectively with business stakeholders to ensure marketing strategies are executed flawlessly.

Responsibilities:

Journey & Trigger Implementation: Design, implement, and optimize customer journeys and automation workflows across various platforms, leveraging data from Sales Cloud CRM to trigger actions, segments, and personalized communication at scale (multiple communication channels)

Segmentation: Develop and implement dynamic audience segmentation

strategies based on customer data from Sales Cloud CRM to ensure targeted, personalized, and impactful marketing campaigns

Campaign Optimization: Continuously analyze, test, and optimize automated campaigns to improve engagement, conversion rates, and overall marketing performance

Data Management: Ensure data accuracy and integrity by maintaining a clear understanding of the data flow between the marketing platform/s and the CRM system, troubleshooting any discrepancies and ensuring data is actionable and up-to-date

Collaboration with Stakeholders: Work closely with main Stakeholders to understand business requirements and translate them into marketing automation strategies. Effectively communicate project status, issues, and results

Reporting & Analytics: Provide regular reporting on campaign performance and automation workflows. Analyze key metrics, interpret data, and present insights to help drive continuous improvement

What are we looking for?

Proven experience with Salesforce Marketing Cloud (essential), and experience with HubSpot, Klaviyo, MC Account Engagement or other similar platforms.

Solid understanding of Sales Cloud CRM and how marketing automation platforms integrate with CRM data

Strong expertise in implementing and managing journeys, triggers, and automated workflows in a marketing automation environment

Proficiency in audience segmentation and leveraging data for personalized marketing campaigns

Excellent problem-solving skills and ability to work independently to implement marketing solutions

Strong analytical skills with the ability to interpret data and make data-driven decisions

Familiarity with email marketing best practices, deliverability, and A/B testing

Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams

Strong project management skills and the ability to handle multiple projects simultaneously

Preferred Qualifications:

Salesforce Marketing Cloud certifications are a plus

Familiarity with integration tools and APIs for connecting marketing automation platforms to other systems is a plus

Previous experience in a fast-paced, agile environment with a focus on digital marketing and automation

/benefits

Access to therapy

Bookster subscription

minditNomad

Flexible hours

Friendly office space

Fun activities

Gym subscription

Learning platforms

Medicover / Sanopass subscription

Wellbeing days off

Work from anywhere

/who we are

is an AI-driven custom software services company with +280 IT specialists with proven expertise in software & product engineering, artificial intelligence, business intelligence, data analytics & integration services. With offices in Switzerland, Germany and 4 delivery centers in Romania, we cover the entire development cycle from business research, consulting, and architecture to post-implementation testing and maintenance.

Partner of choice

With a customer-centric approach, we build an environment where partnerships thrive and turn them into long-lasting relations. It's a space of co-creation, innovation and top notch technologies to deliver outstanding custom software development.

Professional

We always deliver and this is one non-negotiable pillar of our culture. Be it product engineering or custom software development, the quality and ethics of our work are inherent to everything we do.

Authentic

We value everyone's uniqueness in the pursuit of framing a culture of equality, diversity and inclusion. Come as you are and stay true to yourself. We become the best version of ourselves together.

Team

Trust is our ultimate currency, and we use it to constantly enrich our kind community. When it comes to scaling, the team is our functional cell. We grow together, we learn together, we build together.