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Director of Affiliates

2 weeks ago

Bucharest, Bucureşti, Romania Superbet Full time

It's an exciting time to join Superbet, we're entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we're looking for a new colleague to partner with our team to bring these to life.

As
Director of Affiliates
, you will be responsible for defining and leading the global affiliate strategy, driving sustainable growth, and shaping the future of our affiliate marketing operations. You will oversee a high-performing team, manage key strategic partnerships, and ensure that our affiliate programs deliver measurable value across all markets.

What you'll be doing:

  • Set and lead the global affiliate strategy — establishing a clear vision for growth, performance, and innovation across all markets and brands.
  • Oversee affiliate operations and teams across regions, ensuring best practices, operational excellence, and alignment with overall marketing and commercial objectives.
  • Drive expansion into new markets by identifying emerging opportunities, negotiating key partnerships, and adapting strategies to local regulatory and player conditions.
  • Own the affiliate budget and forecasting, ensuring cost efficiency and profitability while maximizing ROI and lifetime value from affiliate channels.
  • Establish and maintain senior-level relationships with top-tier affiliates, networks, and technology partners to strengthen collaboration and performance outcomes.
  • Collaborate cross-functionally with senior stakeholders in Marketing, Product, Finance, Compliance, and Data to set KPIs, forecast performance, and ensure affiliate activity aligns with broader business goals.
  • Lead data-driven performance optimization, leveraging analytics and insights to improve conversion rates, retention, and partner engagement.
  • Champion innovation and automation, implementing new technologies, platforms, and methodologies to enhance scalability and efficiency.
  • Ensure global compliance with affiliate marketing regulations, brand standards, and responsible gaming requirements.
  • Develop and mentor a high-performing team, fostering a culture of accountability, creativity, and continuous improvement.
  • Represent the affiliate department at the executive level, providing insights, reporting, and strategic recommendations to leadership and the board.

What we are looking for:

  • Proven track record in a senior affiliate leadership role
  • Demonstrated success in scaling global affiliate programs and driving multi-market revenue growth.
  • Knowledge of industry trends, player acquisition strategies, and regulatory environments in the igaming space would be a bonus
  • Deep understanding of affiliate marketing economics, tracking platforms, attribution models, and performance optimization.
  • Strong commercial and negotiation skills, with the ability to influence and build long-term strategic partnerships.
  • Experienced in budget management, forecasting, and ROI analysis.
  • Skilled at leading cross-functional collaboration across marketing, analytics, and product teams.
  • Analytical thinker with data-driven decision-making and strategic insight.
  • Excellent leadership, communication, and stakeholder management

About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet's ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group's global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards
In 2019, Blackstone Inc., the world's largest private equity firm, recognized Superbet's vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).