
Team Lead DMK
2 weeks ago
Suntem in cautarea unui nou coleg pentru postul de Marketing Manager care sa coordoneze departamentul de Email Marketing. Iata ce presupune rolul:
Cunoastere. Maturitate. Abilități
- Min 2 ani experienta pe o pozitie similara;
- Min 4 ani experienta in domeniul Email Marketing;
- Cunostinte avansate de segmentare, marketing automation si platforme de CRM;
- Intelegerea indicatorilor de marketing in concordanta cu businessul clientului;
- Experienta bugetelor de marketing;
- Familiaritatea cu una sau toate dintre platformele de email marketing folosite in departament: The Marketer, Klaviyo, Salesforce;
- Se considera un plus: experienta intr-o agentie de marketing digital, limba engleza fluent si cunostinte SEO & PPC;
Viziune. Autonomie. Decizie. Efect.
Strategie:
- Conceperea si implementarea strategiei departamentelor de Email Marketing;
- Participarea la dezvoltarea strategiei de email marketing a clientilor din portofoliu;
- Conceperea si implementarea unui calendar integrat pentru clienții din portofoliu;
- Colaborarea cu departamentele conexe (Performance, Data) pentru a avea abordare integrată a marketingului și a atinge obiectivele companiei;
Project Management:
- Gestionarea si solutionarea situatiilor deosebite in proiecte (blocaje,probleme, etc);
- Monitorizarea si raportarea orelor lucrate in echipa versus orele facturate;
- Raportare cu privire la rezultatele clientilor;
Management de Echipa:
- Coordonarea a echipei de email marketing;
- Suport tehnic si de strategie pentru colegii din echipa pe proiectele pe care intampina dificultati;
- Coordonarea si monitorizarea operatiunilor zilnice;
Comunicare:
- Asigurarea unei bune comunicari cu clientii din portofoliu;
- Capacitatea de a asculta activ si de a identifica nevoia clientului, cat si a membrilor din echipa;
- Capacitatea de a comunica clar strategia departamentului si stabilirea de obiective cu membrii echipei;
Financiar:
- Monitorizarea si administrarea cheltuielilor si veniturilor pe departament (P&L);
Sales:
- Participarea la pitch-uri si conceperea de strategii pentru potentialii clienti;
- Dezvoltarea de pachete de servicii in functie de maturitatea businessurilor;
- Cresterea vizibilitatii departamentului prin diverse actiuni;
Innovation:
- Identificarea de noi solutii de email marketing & social media, way of working sau overlap cu alte departamente;
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