Traffic Acquisition Manager

2 weeks ago

Calea Bucureștilor Otopeni Romania Romania Klass Wagen Group Full time €60,000 - €80,000 per year


About Us: We are a dynamic and innovative Rent a Car company dedicated to driving growth and becoming a car rental leader for leisure travel. Klass Wagen has been active for more than a decade in the car rental industry, our fleet of over 7000 cars being present in Romania, Hungary and Portugal.

Job Description:

We are seeking a highly motivated and experienced Traffic Acquisition Manager to join our team. The ideal candidate will be responsible for developing and executing strategies to drive traffic to This role requires a deep understanding of digital marketing, data analysis, and a proven track record of successful traffic acquisition campaigns.

Key Responsibilities:

  • Develop and implement comprehensive traffic acquisition strategies to increase website traffic and user engagement;
  • Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other digital channels;
  • Conduct thorough keyword research and competitive analysis to identify opportunities for growth;
  • Monitor and analyse website traffic and user behaviour using tools like Google Analytics, and provide regular reports on performance;
  • Stay up to date with industry trends and best practices in digital marketing and traffic acquisition;
  • Identify and test new traffic acquisition channels and strategies to drive continuous improvement;
  • Manage budgets and allocate resources effectively to maximize ROI.

Qualifications:

  • Bachelor's degree in marketing, Business, or a related field;
  • Proven experience in traffic acquisition, digital marketing, or a similar role;
  • A strategic thinker able to identify opportunities for growth and value creation;
  • Strong analytical skills and proficiency in data analysis tools;
  • Experience with paid advertising platforms and tools such as Google Ads, Facebook Ads, and Google Analytics;
  • Excellent communication and collaboration skills;
  • Ability to work independently and as part of a team;
  • Strong organizational skills and attention to detail;
  • You have curiosity to continuously improve, and a desire to coach team members.

Benefits:

  • Instant impact, from any level of the organization, exposure to C-suite management;
  • Competitive salary and performance-based bonuses;
  • Flexible working hours and hybrid remote work options;
  • Opportunities for professional development and career growth;
  • A supportive and collaborative work environment;
  • Additional Benefits: A range of additional benefits, customizable based on candidates' needs.

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