Product Manager Personal Care

International

Marketing & Communication

Permanent

Bucharest, RO

Product Manager Personal Care - Bolton Romania

We are looking for a Product Manager Personal Care to join Bolton Romania.

How you make the difference

As Product Manager Personal Care, you will play a key role in shaping the marketing and trade marketing strategies of our Personal Care portfolio in Romania. You will be responsible for developing and executing marketing plans that drive brand growth, ensure strong in-store presence, and support commercial success. Reporting to the Marketing Director Romania, you will work closely with cross-functional teams locally and internationally, contributing to both operational excellence and strategic initiatives.

How Your Agenda Looks Like:

• Support the Marketing Director in defining marketing and trade strategies for assigned brands.
• Develop and implement annual marketing and trade marketing plans, including related budgets.
• Manage product assortments, including development of artworks and ensuring compliance with Romanian legislation.
• Oversee stickering processes, special packs, and budget allocation.
• Coordinate new product launches: presentations for trade, consumer activation plans, 3-year volume and P&L forecasts, PR kits.
• Collaborate with the Sales team for monthly and yearly forecast updates and adjustments.
• Create promotional SKUs and retailer-specific items.
• Monitor and analyze performance:
• Monthly sell-in analysis by range and item
• Quarterly Nielsen sell-out data analysis
• Promotion reactivity and competition tracking reports
• Plan and monitor in-store and out-of-store brand activities: sampling, TMA campaigns, brand events, sponsorships.
• Adaptation of TV & digital and social media content; oversee local brand websites and pages.
• Monitor SEA and social media performance metrics.
• Own the marketing and trade marketing budget: monthly tracking and adjustment.

Your Team:
You will report to the
Marketing Director Romania
and collaborate closely with:

• Local teams: Sales, Customer Service
• Central functions in Italy: Marketing, Digital, Finance, Legal, and Supply Chain
• External agencies: creative, BTL, social media

What Makes You a Great Fit:

• 5 + years of experience in marketing, ideally FMCG and personal care categories
• Strong analytical skills and data-driven mindset
• Structured, independent, and solution-oriented approach
• Flexibility and adaptability in a fast-changing environment
• Strong organizational skills and attention to detail
• A collaborative team player with a willingness to learn and grow
• Fluent in Romanian and English (Italian is a plus)

What's In For You:

• Work location: Bucharest, Romania
• Contract type: Permanent
• Working Hours: Full Time
• Remote Working: Standard business hours with remote working options available
• Benefits:
• Health Insurance
• Meal Vouchers
• Public Transport Compensation
• Mobile Phone
• Training opportunities (local & international)

Curious About Us? Dive In:

About Bolton
Bolton is an Italian family-owned fast-moving consumer goods company with people located across 60 offices, 17 production facilities, 10 R&D laboratories, and 14 fishing vessels worldwide. With a diverse portfolio of over 60 quality brands, Bolton has been enriching the lives of millions of people every day for more than 75 years, making their everyday more delicious, more enjoyable, useful, and beautiful.

Curious About Us? Dive In:

About Bolton
Bolton is an Italian family-owned fast-moving consumer goods company with people located across 60 offices, 17 production facilities, 10 R&D laboratories, and 14 fishing vessels worldwide. With a diverse portfolio of over 60 quality brands, Bolton has been enriching the lives of millions of people every day for more than 75 years, making their everyday more delicious, more enjoyable, useful, and beautiful.

About Bolton International
Bolton International is a dynamic division of Bolton that spearheads the global expansion of its iconic brands across diverse markets. With a formidable presence in over 30 countries, the international team is fueled by a shared passion: to drive meaningful change by introducing Bolton products to new audiences and conquering emerging markets. The division is dedicated to leveraging Bolton's expertise and resources to ensure its brands resonate with consumers worldwide, fostering growth and success on a global scale, and making the difference every day.

Grow Your Future with Us, Apply now