Brand Manager

Role Overview:

As a Brand Manager in the Beauty Category, you will be responsible for administering resources allocated for developing a relevant position on the local market, ensuring continuous growth of sales volume and profitability in alignment with the company strategy and brands' corporate objectives.

The ideal candidate

• Advanced proficiency in MS Office (Word, Excel, PowerPoint).
• Fluent in English.
• Project management skills.
• Excellent communication and negotiation abilities.
• Strong analytical skills.
• Ability to work within deadlines.
• Ability to work independently and as part of a team.
• Quick understanding of consumer lifestyles and the cosmetics market.
• Creativity and lateral thinking.
• Strategic thinking.
• Ability to work independently and as part of a team
• University Degree (preferably Economics studies)
• Courses / Trainings: Marketing/ Brand Strategy (advantage )

Job description:

1. Key accountabilities

2. Analyse data or insights to determine industry and consumer trends

3. Adapt corporate strategy of the brands on local market, set objectives and operational programs (both on short and long term) for the allocated brand in order to increase sales volume, brand awareness and create added value.
4. Maximize sales and commercial opportunities through accurate stock control, imaginative use of brand guidelines and by providing the highest standards of customer service.
5. Monitor brands performance compared to targets set and propose corrective actions.
6. Plans, monitors and maintains effective stock levels and assortments.
7. Monitor and implements changes in catalogue offer.
8. Develop exit strategies for unsuccessful products
9. In order to increase brand awareness & sales volumes, recommend and implement an annual program of promotional and event activities for the allocated group of brands. Work in close cooperation with trade marketing, media, sales and logistic departments to develop & implement the action plan. Supervise implementation of all the programs.
10. Monitor launch and initiate necessary refinements to ensure development in line with the plan
11. Identify the A&P (Advertising & Promotions) tools appropriate for brand communication / presence / image
12. Plan, monitor and implement A&P budgets, with strict control of the allocation of the resources based on in-depth analysis
13. Achieves high standards of presentation, creatively interpreting brands' guidelines to achieve maximum impact. Make full use of all brand guidelines equipment assessing the impact in the market.
14. Responsible for communicating internally / externally all the knowledge/ information about the new products (characteristics, advantages, benefits, promotions, etc).
15. Reviews and monitors stock replenishment process, taking actions to ensure the sales department receives correct stock assortment.
16. Ensure company's pricing and targeting policies are implemented.
17. Propose forecast for new launches, promotional items etc
18. Execute competitive analysis of the allocated brands vs direct & indirect competition (price positioning, assortment, promotional activities etc)
19. Present to management monthly analyses of the allocated brands performance

20. Responsible for the external reporting process according to the brands' representative requests.

21. Budgeting and controlling

22. Plan and monitor the budgets for the allocated brand from top to bottom line

23. Maximize profitability through the effective control of expenditure and revenue maximization
24. Establishes and achieves agreed targets.

25. Implements action plans to control expenditure and maximize the revenue

26. Specific knowledge on the job

27. Experience in BTL / ATL projects

28. Commercial: Stock Management, Margins calculation, Price structures, Budgeting, Brand forecasting
29. Assessing and Interpreting Marketing Research

30. Launch Planning and Implementation

31. Brand Communication

Benefits:

• Private medical insurance package
• Bonus in products for special ocassions (8th of March, Easter, X-Mass, Birthday)
• Possibility to purchase perfume & cosmetic products for personal use or for immediate familly at the whole sale price of Niran with significant discounts.
• Special courses and trainings: in case if needed
• 1 extra vacation day at every three year

About Us:

Established in 1994, Niran specializes in selective and middle-market products, serving as an exclusive distributor for numerous leading international brands. Over nearly a quarter of a century, brands such as Givenchy, Hermes, Trussardi and Versace have remained integral parts of our portfolio. Presently, Niran proudly holds the title of Official Exclusive Distributor for over 35 renowned international Perfume and Cosmetics Brands.