Brand Manager

At JTI we celebrate differences, and everyone truly belongs.46,000 people from all over the worldare continuously building their unique success story with us.83% of employees feel happyworking at JTI.To make a difference with us, all you need to do is bring yourhuman best.What will your story be? Apply nowLearn more Brand Manage(please, send your CV in English)PositionYou will manage the assigned brand and contribute to the development and implementation of the market strategy, including brand portfolio and brand positioning. You will translate the brand strategy into an annual mix of programs and plans to increase brand equity, maximize market share and potential, and improve profitability.ResponsibilitiesSupport the Brand team in developing the brand portfolio and positioning strategiesContribute to the development of the full marketing mix (product, price, communication and promotion, distribution) to meet brand needs and strengthen brand equityImplement marketing initiatives defined in the brand strategy across points of sale, digital channels, and other touchpoints (e.g., events), in line with brand guidelines and objectivesCoordinate the development of commercial activities to ensure strong in-market executionPlan and develop the appropriate mix of digital consumer programs to maximize brand potentialEnsure initiative effectiveness, analyze performance, provide well-founded recommendations on adapting and optimizing the elements of the marketing mix, and continuously reinforce consumer perspectives in decision-makingSupport brand performance monitoring by preparing market data analyses, reports, charts, presentations, and action proposals for improvementCoordinate the brand budget and related financial exercises with responsibility for planning financial resources for brand marketing activitiesManage external vendors and collaborate with internal and external partners to develop effective marketing initiatives ensuring alignment with communication strategy, creative standards, and market requirementRequirementsBachelor's degree in Economics, preferably MarketingMinimum 4 years of experience in Marketing / Consumer / Trade Marketing within FMCGFluency in English; advanced user of MS Office applicationsWhat To ExpectPositive team culture and an environment where your ideas are valuedOver 200 professional training opportunities to help you growHybrid work model 50% from home, 50% in the officeFlexible hours that fit your lifestyleExtra vacation daysEasy commute office conveniently located near the subwayBe part of a global, people-first company recognized as a Top Employer in Romania for 12 years in a row. You will have access to a wide variety of benefits, including an annual bonus, reliable medical and life insurance, meal tickets (plus delicious food at our on-site restaurant), an employee assistance program (free psychological, financial, and legal counseling), an optional private pension plan, flexible benefits... and plenty more perks you'll loveAre you ready to join us? Build your success story at JTI. Apply nowNext StepsAfter applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.