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Senior Brand Manager

2 weeks ago

Bucharest, Bucureşti, Romania Perrigo Company plc Full time

At Perrigo, we are driven by our mission to
Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All
. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing
The Best Self-Care for Everyone
, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, and many more.
We Are Perrigo
. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview
We have an exciting opportunity for a Senior Brand Professional to join the team in Bucharest. You will play a pivotal role in managing and growing the brand's presence in the market, embodying the voice of the consumer while driving the brand P&L. You will be responsible for developing and executing the marketing strategy to drive & support execution excellence in market This role requires deep understanding of local market dynamics, consumer behaviour and competitive landscape.

Scope of the Role
Deliver Business Goals & implement Brand Marketing Strategy

  • Support on the required annual, quarterly & monthly business cycle requirements for the brand

Develop Best in Class In Market Activation Plans

  • Support NPD launches s for the brand in the market, leveraging Central success model and adapting to local requirements in partnership with Regulatory, CS&I and market lead.
  • Develop omnichannel activation plans in market aligned with overall business goals, and global guidelines in partner with CS&I, Category leads and local media agency

Develop Local Brand Success Model

  • Track campaign performance and metrics, analyze results and optimize plans for continuous improvement based on global guidelines while input and shared back local learnings with central teams
  • Drive test & learn across touch points setting up clear KPIs and timing clarity to take learning & amplify
  • Support local IMEX monthly meeting, sharing plans to win for the category and identifying help needed to enable the category in market

Support category market analysis & performance tracking

  • Monitor market trends, competitor activities and consumer feedback.
  • Track competitive analysis to inform marketing strategies.
  • Develop and manage brand budget ensuring effective allocation of resources.
  • Use analytics to make data-driven recommendations for future activities & campaigns
  • Support collaboration with Central teams to update on performances and inform om competitive activities

Experience Required

  • Minimum 3+ years in roles within CPG or Consumer Health.
  • Proven experience in managing analytically demanding corporate initiatives.
  • Demonstrated success in working in cross functional teams.
  • Strong preference for experience in Marketing and Sales.
  • Proven ability to thrive in fast-paced, dynamic environment and adapt to changing priorities.
  • Ability to develop and implement effective strategies, processes, and controls, including trade funds management and comprehensive planning processes like S&OP and Stage Gate.
  • Expertise in enhancing forecast models, segmentation frameworks, sales incentives, pricing strategies, and reporting tools to drive channel strategy execution

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about
Total Rewards
at Perrigo.

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more
here
Applicants please note:
To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo