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CRM & Marketing Automation Manager
2 weeks ago
Your Mission
Plan, design and implement multi-channel direct marketing campaigns that deliver higher conversion rates targeting Raiffeisen bank Romania customer base.
using Campaign Management Systems in order to support business strategic objectives and customer development strategies.
The role will cover campaigns like activation, sales, usage stimulation, event triggered and will be deployed using all communication channels available and various Campaign Management Systems, Salesforce Marketing Cloud being the prominent one.
Your day-to-day:
You are going to wok in Campaign Force Squad and contribute to the Retail objectives like selling volumes, usage of services, regular digital and contextual communication, and campaigns uplift. In your daily activities you will:
- Work with Business Campaign Managers, Product Owners, Product Managers from Retail to collect and centralize campaign requests;
- Analyze campaign requirements to understand campaign mechanics, selection criteria for the target, personalization, channel mix, materials used, personalization parameters and how the success will be measured.
- Provide recommendation and advises upon optimization solutions in the context of campaign mechanisms: selection criteria, channels of targeting, A/B testing, success measurement and establish expected volumes for communications.
- Manage campaign execution in all campaign systems: design the journey in Salesforce Marketing Cloud, design the script to extract the data in the format needed to feed the journey, extract data with SAS and further build automations in Marketing Cloud using data loaded in data extensions. Finally test, adjust, and execute the journeys and monitor the results.
- Actively contributes to the developments & enhancements of campaign systems and data framework. Define requirements for developments and improvements for Salesforce Marketing Cloud and associated platforms such as Digital Personalization Platform and actively participate in the analysis phase and in UAT phase. Define requirements for campaign DataMart and for campaign reporting.
- Participate in cross-functional projects like campaign/communication channels analysis dashboards and contribute to futures developments of campaign tool(s) like real-time campaigns, new channels & integrations with other Banks systems.
Technical knowledge
- Experience in using specialized software for database management (MS-SQL, Oracle, MySQL, SAS, AMPscript).
- Proficiency in using SQL query languages in day today tasks
- Experience in using a Campaign Management system such as Salesforce Marketing Cloud, SAS Campaign, Responsys, UNICA IBM is an advantage.
Competencies
- Ensure quality and integrity of customers target data selection.
- Passion for delivery and customer satisfaction with an enthusiastic, "get-it-done" attitude and ability to see the big picture and understand cross-channel targeting.
- Passion to understand Banks campaigning systems, to use their features to their maximum to contextualize and increase the relevancy of the communication with the customers.
- Never stop improving the campaign flows, the targeting, the client profiling, the automations, and the triggers.
- Ability to develop working processes that provide structure and discipline, communication, and strong mediation skills.
Behaviors
- Self-learning and critical thinking
- Business and technology curiosity
- Strive to produce quality output with minimum supervision
For more than 25 years, we have supported Romania's economic environment by providing financial products and services designed to meet the needs of over 2.3 million clients.
We continue to contribute to the development of society by financing the real and sustainable economy. At the same time, we are actively involved in the community through support for five pillars of development: education, urban ecology, sports as a healthy lifestyle, innovation, and, last but not least, art and culture.
Our vision is to be Romania's preferred financial ecosystem, where our clients, employees, and partners share experiences and mobilize resources to create value for everyone.
Raiffeisen Bank supports equal opportunities and treatment for women and men in the workplace, and promotes, for all candidates and employees, a fair and inclusive work environment, where everyone is treated with respect and dignity, without any form of discrimination or harassment.
