Brand & Customer Manager Vaccines

Job Description
The Brand & Customer Manager Vaccines (BCM) is a pivotal role within the Vaccines Franchise Romania. This position is responsible for identifying brand growth opportunities, setting portfolio priorities, and securing effective business plans tailored to the Romanian market. The BCM will design, develop, and implement marketing programs that align with both global and local strategies, ensuring launch excellence and optimizing existing business operations.

The BCM will engage with top customers across the country to enhance patient health outcomes and collaborate closely with the Franchise Lead Vaccines and Medical Team to deliver a superior customer experience. This role is essential in establishing company as a trusted partner in the Vaccines sector.

Key Responsibilities

• Brand Planning Collaborate with cross-functional teams to develop and execute the Brand Plan for Romania, tracking progress against specific KPIs.
• Sales Forecasting Create sales and expense forecasts, ensuring the implementation of approved action plans
• Promotional Material Development Design relevant promotional and non-promotional materials, customizing global and regional content for local markets
• Customer Solutions Integration Integrate MCM activities, communication plans, and customer-related projects to achieve strategic objectives
• Market Research Work with support functions to conduct comprehensive market research and analysis
• Field Engagement Conduct frequent field visits, either independently or with Vaccines Key Account Managers (KAMs), to engage with stakeholders and gain insights into market dynamics
• Promotional Material Assessment Collaborate with Vaccines KAMs to evaluate the effectiveness of current promotional materials and programs

Education & Experience

• Bachelor's degree in a healthcare-related field (preferably Medical Doctor or Pharmacist)
• At least 5 years of experience in the pharmaceutical industry, with a preference for experience in vaccines and product launches

Competencies

• Stakeholder Management Ability to manage key external stakeholders and influence without authority.
• Leadership Skills Strong leadership, problem-solving, project planning, teamwork, and communication skills.
• Financial Acumen Knowledge of financial management, including brand budgets and sales forecasts.
• Business Acumen Understanding of policies, practices, trends, and technologies affecting the business.
• Prioritization Skills Ability to prioritize objectives and make resource allocation decisions.
• Persuasive Communication Strong skills in developing compelling business cases.
• Digital Literacy Proficient in digital tools and technologies.
• Operational Skills Proven ability to implement strategies effectively.
• MS Office Proficiency Strong skills in Microsoft Office programs.

Leadership Behaviors

• Demonstrate ethics and integrity.
• Drive results and champion change.
• Optimize operations and collaborate effectively.
• Focus on customers and patients.
• Make rapid, disciplined decisions.
• Communicate candidly and act with courage.

Professional Competencies

• Business & Financial Acumen
• Cross-Boundary Collaboration
• Project Management
• Effective Communication
• Problem Solving
• Product Knowledge and Portfolio Management
• Regulatory and Compliance Knowledge
• Lifecycle Management

Desired Qualifications

• Familiarity with company processes, clients, and customers
• Deep understanding of local cultures and healthcare systems

Language Requirements

• Fluent in conversational and written English and Romanian.=

Application Process
Interested candidates are invited to submit their CV and a cover letter detailing their relevant experience and motivation for applying.

Join us in making a difference in the health outcomes of patients across Romania

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status
Regular

Relocation
Domestic

VISA Sponsorship
No

Travel Requirements
50%

Flexible Work Arrangements
Hybrid

Shift
Not Indicated

Valid Driving License
Yes

Hazardous Material(s)
n/a

Required Skills
Creative Campaign Development, Marketing, Marketing Budget Management, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Product Marketing, Strategic Market Analysis, Strategic Planning

Preferred Skills
Job Posting End Date
09/30/2025

• A job posting is effective until PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID
R364442