Marketing Innovation Associate Manager

3 days ago

Bucharest, Bucureşti, Romania PepsiCo România Full time €60,000 - €80,000 per year

Overview
The Marketing Innovation Associate Manager role - Snacks, will be accountable for delivering one of our key innovation growth bets across Europe.

This role will work closely with the local market teams with heavy partnership with cross functional partners in Research & Development, Consumer Insights, and Commercialisation, and the Design Innovation team.

Responsibilities
KEY RESPONSIBILITIES:

  • Define and develop innovation platforms as a part of the positive choices innovation team
  • Develop and track readiness of the platform/strategy ensuring feasibility, viability, and desirability
  • Assess innovation performance and delivery vs key performance metrics
  • Contribute to broader high performing marketing innovation and Europe marketing team

Qualifications
QUALIFICATIONS:

  • 5+ years of brand marketing experience, CPG preferred
  • Experience in building Innovation propositions & pipelines preferred

SKILLS/CAPABILITIES:

  • Strong capability in complex, matrixed stakeholder management
  • Strong capability in inspirational leadership, collaboration, and cultivating strong relationships to navigate and inspire teams at all levels
  • Strong capability of creating successful marketing strategies and plans to drive brand growth.
  • Strong capability in understanding consumer insight & generating ideas to support longer term innovation agenda.
  • Strong ability to successfully launch products/innovations

Behaviours:

  • Matrix management and high agility
  • Creativity and growth mindset
  • Resilience
  • Passion for innovation and markets and industry trends.
  • Operating with trust and integrity, empathy

Leadership

  • Strong communication and interpersonal skills.
  • Excellent collaboration & influencing skills that can navigate a project across functions & geographies.
  • Excellent project management skills, with the ability to lead cross-functional teams.
  • Ability to set the agenda, specifically balancing competing priorities, & drive for results
  • Ability to Motivate & Inspire Others, specifically inspiring passion & excitement around shared goals and values & empowering others to act & think in ways that will get the job done.

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