Social Media

Our client is the largest non-food retailers in Austria that is looking to enter the Romanian market.

Their belief is that everybody deserves to feel beautiful and appreciated.

They celebrate the unique, diverse, and transformative power of beauty in all its forms – empowering individuals to feel seen, valued, and connected to themselves and the world.

Purpose of the position:

• Manage and create engaging content, optimize company pages, and foster community interaction, according to marketing strategy;
• Implementation and support of digital related topics for internal stakeholders, such as mobile apps or similar.

General tasks:

• Facilitate internal digital marketing requests including social media and email graphics, in line with marketing strategy;
• Produce elements for all digital channels including Social Media;
• Developing and/or managing digital marketing campaigns across various channels such as: social media, search engines, email and mobile platforms;
• Monitoring brand mentions and trends in the market for social media and digital channels;
• Managing paid social and digital campaigns;
• Build brand awareness by engaging relevant influencers;
• Manage contracts and legal requirements for social media and digital iniititives;
• Contribute to creating guides for the channels that she/he coordinates;
• Administration of internal applications, such as mobile or other campaign channels, Whatsapp or similar.

Budget administration for Digital activities:

• Order/project entry and interface to accounting;
• Supplier system.

Social Media:

• Create and implement Social Media content calendar for all platforms including but not limited to: Instagram, Facebook, Tik Tok, Linkedin;
• Collaborate with marketing, design teams and partners, to plan and develop content, style and layout and ensure consistent brand messages across all assets;
• Creating platform-specific content aligned with brand platform, brand guidelines and strategy;
• Set up and optimize company pages within each platform to increase the visibility of company's social content;
• Moderate all user-generated content in line with the moderation policy for each community;
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information;
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs.

Website:

• Collaborate with marketing, design teams and partners, to plan and develop site content, style and layout and ensure consistent brand messages across all assets;
• Oversee high-quality, engaging messaging and content for website campaigns;
• Oversee and implement website adjustments based on internal briefs: banners, LP, text, image replacements, regulations;
• Administrate website content trough CMS;
• Ensure website content complies with brand guidelines;
• Manage content distribution to online channels and social media platforms to increase web traffic;
• Use web metrics and knowledge of digital technology to maximize search rankings, optimize content, analyze user engagement and optimise bounce rate.

Community management
:

• Responding to comments and messages on all Brand communication platforms: Meta, Tik Tok, YouTube, GMB;
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Personal requirements
:

• Independent and structured way of working;
• Excellent time management skills & selfstarter;
• Creativity and aesthetic flair;
• Strong communication skills;
• Presentation and storytelling skills.

Technical requirements
:

• Education: Relevant training in the field of marketing or similar;
• Professional experience in Social Media and Digital Marketing: Minimum 4-5 years experience required;
• Good project management skills;
• Social analytics and planning tools experience;
• Sound MS skills;
• Experience with: Google Analytics and GMB ;
• Nice to have experience with: WordPress, Adobe, Canva;
• Knowledge of Search Engine Optimization (SEO) best practices and web traffic metrics;
• English advanced level.

Benefits:

• Competitive salary;
• Private medical insurance;
• Meal tickets and gift vouchers;
• Additional days for rest leave;
• Employee discounts on shopping and travel within the Group in Romania;
• Numerous training and development opportunities within the Group
• A safe and reliable employer with an international branch network.