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Brand Manager – Pharmaceutical Division

1 hour ago

Bucharest, Bucureşti, Romania Bayer Full time

Where do you want to go?

If you are looking for a role where you can have a real impact on how a pharmaceutical brand succeeds in its market, the Brand Manager position offers that opportunity. As a Brand Manager, you will be instrumental in developing and implementing customer‑focused positioning and activity strategies. You will become an expert in understanding our customers and will play a pivotal role by being accountable for the commercial success of your brands.

You will lead how your brand is brought to the market, frequently engaging with selected customers directly in the field, and ensuring strong alignment and effective information flow between the Customer Team and other key internal stakeholders.

Do something that moves you

// Demonstrate a resilient and creative mindset, leading with an innovative spirit. Welcome challenges from others as catalysts for strategy refinement, using new data and insights to adapt and grow.

// Accountable for assigned brands' performance, utilizing global assets and strategies where appropriate to create and steer local integrated marketing plans. Identify growth opportunities and manage resources to achieve financial targets.

// Engage with selected customers in the field, and with field force colleagues, facilitating effective communication, information & insight flow, and brand related education, in order to effectively guide all brand-related activities.

// Leverage data analytics and digital innovation to shape strategic decisions, execute impactful multichannel campaigns, and drive a data-driven approach within the cross-functional team.

// Collaborate actively with peers and leadership within and beyond the Marketing and Customer Excellence Chapter to continually self-develop.

// Consciously focus on outcomes and maximize the value from agile methodologies (retros, 90 day cycles, campaign thinking, design thinking) in the everyday work.

// Uphold the highest standards of integrity, ethics, and compliance in all interactions with internal and external stakeholders in line local laws and policies. Respects the procedures of health and safety at work.

Unlock your potentials

// Qualifications: University Degree (Life Sciences/Marketing/Business) // 5+ Years Industry Experience

// Pharma Industry Experience (Preferred)

// Budget and Brand Management Experience// Advanced Marketing/Business Education (Advantage)

// Hard Skills: Data Analysis

// Digital Marketing

// Market Research

// Financial Acumen

// Product Knowledge

// Strategic Planning

// Customer Journey Mapping

// Project Management

// Medical/Scientific Literacy

// Bilingual: Romanian/English (fluency level)

// Soft Skills: Innovative Thinking

// Customer Focus

// Team Collaboration

// Adaptability

// Influential Communication

// Resilience

// Leadership

// Agile Methodology

// Continuous Learning

// Emotional Intelligence

Be part of something bigger

Reference Code

PH_BM

Division

Pharmaceuticals

Company

Bayer SRL

Location

1 position in Bucharest

Confidentiality is guaranteed Only short listed candidates will be contacted

Application period: –