Content Lead

2 weeks ago

Bucharest, Bucureşti, Romania TransilvaniaHR Full time


Job brief

The Content Lead is a strategic leadership role at the heart of transformation toward a high-performing, AI-augmented content operation. This role is responsible for leading the content team into a future state defined by speed, scale, and quality achieved through the integration of automation, clear processes, and data-informed decision-making.

Aligned with the mission to become the most player-centric casino affiliate, the Content Lead oversees content strategy, team performance, and output quality across all platforms. This role drives operational excellence and future-proofs content production by spearheading the implementation of advanced tooling, intelligent workflows, and continuous optimization.

Responsibilities
  • Lead the development and execution of a comprehensive content strategy aligned with business and SEO goals.
  • Manage the evolution of the content team into a streamlined, automated production unit powered by AI tools and performance data.
  • Oversee the planning, creation, and publishing of high-volume, high-impact content across all company websites.
  • Build and maintain scalable systems for content operations, integrating clear processes, automation, and QA standards.
  • Manage and develop a team of Content Strategy Managers and Writers, fostering a results-oriented and collaborative culture.
  • Establish clear performance metrics for the team; track and optimize productivity, quality, and impact.
  • Partner closely with SEO to ensure every piece of content is optimized for visibility, discoverability, and player value.
  • Implement and continuously refine a robust content calendar, ensuring timely delivery and alignment across functions.
  • Drive innovation in content formats, channels, and workflows, experimenting with AI-generated assets and new engagement methods.
  • Monitor content performance through data dashboards and reporting tools; present insights and strategy adjustments to leadership.
  • Collaborate with Tech, Design, Product, Social Media, and Acquisition teams to align content with business campaigns and user journeys.
  • Keep a watch over department costs and propose optimisation solutions on a regular basis
Requirements
  • 5+ years of experience in content leadership or digital publishing roles, ideally in affiliate marketing or performance-driven sectors.
  • Proven ability to scale content operations through automation and structured workflows.
  • Strong knowledge of SEO, keyword strategy, and content optimization techniques.
  • Experience with AI content tools, content management systems (e.g., WordPress), and performance analytics platforms.
  • Skilled in developing editorial standards, QA processes, and content governance models.
  • Exceptional project management skills and ability to lead teams toward high output and high quality.

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