PPC Specialist

2 weeks ago

Bucharest, Bucureşti, Romania Paul Dumbravanu Real Estate Law Firm Full time 15,000 - 30,000 per year

Vei concepe, rula și scala campanii exclusiv în Google Ads
– end‑to‑end: strategie, execuție, măsurare, optimizare. Căutăm un specialist care să scaleze ce avem și să îmbunătățească.

Nu suntem la început: rulăm campanii online de
15+ ani
și investim constant în creștere digitală.

Responsabilități

  • Strategie & execuție Google Ads
    : Search,
    Performance Max
    , YouTube, Display/Discovery
  • Funnel în ecosistemul Google
    : search → remarketing; audiențe (in‑market, custom), liste negative, geo/dayparting.
  • Măsurare & tracking
    : plan GA4 + GTM, evenimente/UTM, conversii (site/lead form),
    import conversii offline
    (quality), call tracking.
  • Optimizare CPL/CAC
  • Aliniere ad → landing
    : colaborare cu Product Designer pentru mesaj, relevanță și viteza funnel‑ului.

Cerințe esențiale

  • 3–5+ ani
    focalizați pe
    Google Ads
    pentru
    lead‑gen
    (B2C/B2B2C).
  • Rezultate demonstrabile
  • GA4 & GTM solide (evenimente, conversii, UTM), atribuiri, liste/audiențe; lucru cu
    Experiments
    .
  • Stăpânire structură cont: match types, negative lists, RSA testing/pinning, extensii, PMax.
  • Comunicare clară, stakeholder management, disciplină în raportare & planificare.

Modalitate & tarife

  • Contractant B2B (SRL/PFA)
    , nu post de angajat.
  • Model
    :
    retainer lunar
    +
    bonus de performanță
    pe KPI (ex. CPL/CAC/volum).
  • Pilot plătit (4 săpt.)
    cu obiective și criteriu GO/STOP; apoi scalare pe retainer.
  • NDA
    .

Aplică pe email

Trimite la

:

  • De ce crezi că poți ajuta proiectul (6–8 rânduri)
    – focus pe Google Ads lead‑gen.
  • Disponibilitate pentru o conversație introductivă
    (2–3 intervale zile/ore).
  • Tarife & modul de lucru pe termen lung
    :
  • Model de bonus de performanță
    (pe ce KPI îl calculezi);
  • Capacitate de alocare
    (ore/lună);
  • Facturare & termene de plată
    (pe scurt).
  • (Opțional, recomandat)
    Performance Snapshot (1 pagină/8–10 slide‑uri)
    pe
    1 proiect Google Ads
    : context & KPI, structură cont, tracking (GA4/GTM/UTM), 2–3 experimente,
    before/after
    (CPL/CAC/volum), ce ai învățat.
    (Poți anonimiză; NDA disponibil.)

Industry:
Law Practice

  • Employment Type:
    Contract

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