Digital Marketing Specialist

5 days ago

Bucharest, Bucureşti, Romania Get's Bet Full time 40,000 - 80,000 per year

We are looking for a
data-driven and performance-oriented Digital Marketing Specialist (PPC)
to join our marketing team. The ideal candidate has strong expertise in managing
large-scale paid media campaigns.
Experience in gambling / iGaming industry is a
strong plus.

Responsibilities:

  • Plan, launch, and scale end-to-end campaigns in Google Ads (Search, Performance Max, YouTube, Display)
  • Monitor KPIs, analyze results, generate actionable insights, and implement strategies to drive sustainable growth.
  • Manage budgets efficiently to meet performance targets (CTR, CPA, ROAS, LTV).
  • Run A/B tests and use advanced targeting to optimize campaign effectiveness.
  • Ensure all campaigns fully comply with industry regulations and advertising standards.
  • Deliver regular reports and present results to management in a clear manner.
  • Collaborate closely with the creative team to develop engaging assets.
  • Primary point of contact with SEO agencies to align PPC and SEO strategies for optimal performance.

Requirements:

  • Minimum 2 years of experience in a similar PPC role.
  • Hands-on expertise with Google Ads and campaign optimization.
  • Analytical mindset, with the ability to interpret data and translate insights into actionable improvements.
  • Experience in budget management, A/B testing, and performance-driven decision making.
  • Strong understanding of SEO, experience with Google Search Console and GA4.
  • Excellent reporting and communication skills.

What We Offer:

  • A competitive salary, tailored to each candidate's experience.
  • Access to top-tier marketing tools.
  • Collaborative work environment where your input impacts business growth

Direct Supervisor:
Head of Acquisition

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