Area Sales Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About The Role
As Area Sales Manager, you will lead and execute Reckitt's commercial strategy within the traditional trade grocery channel, ensuring strong distributor partnerships, perfect store execution, and delivery of Net Revenue targets. The role is pivotal in driving in-store excellence, optimizing trade investments via IMS, and ensuring sustainable growth across the assigned territory. In this role you will cover Bucharest and its area and you will report to the Channel Head Grocery.

Your responsibilities

• Deliver Net Revenue (NR) targets through effective distributor management and in-market execution.
• Ensure full coverage and availability of Reckitt portfolio across priority outlets.
• Drive weighted distribution and focus on high-potential stores to maximize ROI.
• Manage IMS budgets and ensure optimal allocation of trade spend.
• Track and report Return on Trade Investment (ROI) for all activations.
• Provide financial input into forecasting, planning, and monthly business reviews.
• Ensure compliance with Reckitt's Perfect Store standards (availability, visibility, pricing, and planogram).
• Monitor and improve Share of Shelf and Planogram Compliance.
• Lead execution of promotional plans and measure Promotional Uplift.
• Provide weekly and monthly performance reports with actionable insights.
• Coach and develop field sales teams and distributor sales force.
• Conduct regular market visits and performance reviews.
• Build strong relationships with key retailers and distributors.
• Collaborate cross-functionally with Trade Marketing, Finance, and Supply teams.

The experience we're looking for

• Bachelor's degree in Business, Marketing, or related field.
• 3–5 years of experience in FMCG sales, preferably in traditional trade.
• Strong understanding of IMS, NR, and trade investment principles.
• Proven track record in distributor and retail management.
• Proficiency in Excel, Power BI, and sales reporting tools.
• Fluent Romanian and upper-intermediate English.
• Driving license.
• Commercial and financial acumen.
• Analytical thinking and problem-solving.
• Strong communication and relationship-building skills.

The skills for success

Key Account Management, Account Management, Traditional Trade, Analysing sales data, Field sales, Consumer Insights, Collaboration and partnership skills, Business accumen, Financial accumen, Sales negotiation, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.