CRM Data Analyst

We're AD/01, the tech studio that builds the future of food retail. Whether it's in-store aisles, online baskets, or behind-the-scenes operations, we innovate the daily food experiences for farmers and families, grandmas and greengrocers, and pickers and packers alike.

We're part of the Ahold Delhaize network, one of the world's largest global food retail groups and a leader in both supermarkets and e-commerce. With 19 strong local brands in Europe, the United States, and Indonesia, we create a meaningful difference for our customers, our people, and the world around us. And we're looking for the freshest minds excited to create the recipe for change.

Your new role and environment.

Digital experience team at Ahold Delhaize is responsible for creating digital capabilities, products and services, enabling our brands to help their customers eat well, save time, live better. Growth managers, product managers and designers on the digital experience team do that by transforming our customer experience, based on customer insight, data, passion for creating a great experience that delights customers, and a genuine desire to make a difference in the lives of millions of our customers.

The CRM Data Analyst will be responsible for cross-brand optimization of CRM/Lifecycle management, action-based messaging and omnichannel campaigns. This is achieved by gathering best-practices, validating insights and defining the right strategy. You'll work closely together with the Product Managers, representatives of our brands and experts in the field of (digital) growth.

Key responsibilities of your role.

• Ensure data integrity, accuracy, and consistency across regional and local CRM databases to enable reliable reporting and personalization.
• Provide actionable insights on CRM journey performance to both regional and local stakeholders.
• Foster strong cooperation with local CRM teams to ensure best practice sharing, feedback loops, and alignment on CRM strategy.
• Enhance the effectiveness of CRM journeys through advanced segmentation and personalized content.
• Identify and pilot new tools, data sources, or approaches to keep CRM journeys effective and competitive.
• Lead at least one cross-market pilot project annually to test innovative CRM tactics or technologies.
• Regularly review industry benchmarks and competitor activity to identify areas for improvement or differentiation
• Present findings and recommendations to the regional CRM lead and local teams bi-annually.

What's in it for you?

We ask a lot. (We're looking for the best, after all). But we offer a lot, too.

So, what do we have in store for you? We offer flexible hours and a hybrid working model, allowing you to work both from home and at the office. We provide competitive benefits to support health, well-being and your professional growth. This includes: a significant budget on benefit platform and a yearly bonus. At AD01 we welcome everyone, just the way you are, and encourage individual growth with valuable opportunities and a worldwide across-brand network.

Requirements.

We think you'll be best geared for success if you can meet the following requirements:

• Proficiency in CRM software and database management (Salesforce, HubSpot, Selligent, etc.) knowledge about CRM/Lifecycle software (e.g. Salesforce)
• Strong data analysis and reporting skills, including the ability to work with SQL, Excel, and analytics dashboards
• Experience in customer segmentation, journey mapping, and campaign optimization
• Understanding of data privacy laws (e.g., GDPR) and compliance best practices
• Familiarity with A/B testing, personalization, and customer lifecycle management
• Excellent communication and interpersonal skills for effective cooperation with local CRM teams and other stakeholders
• Ability to present insights and recommendations clearly to both technical and non-technical audiences
• Strong organizational and project management skills to handle multiple priorities and meet deadlines
• Other desirable skills:
• Technical aptitude (basic understanding of APIs, integrations, or database structures)
• Experience with content management, social media integration, and customer feedback analysis is a plus

It goes without saying that so-called 'soft skills' are just as important as their 'hard' cousins. We highly value:

• Experience working within a matrix-style structure with international teams
• Provide hands-on, expert level technical assistance to developers
• Be flexible, reliable and have a true hands-on mentality
• Strong organizational skills
• Team player; involves others, shares knowledge and seeks opportunities for cross functional working and collaboration
• Creative; identifies solutions and selects the best combination of practices by taking an innovative approach to problem solving
• Builds trust with colleagues, clients & vendors
• Must be results oriented; demonstrates a "can-do" attitude – adaptability, flexibility and resourcefulness
• Adaptable to situations and different/multicultural environments
• Excellent command of the English language both written & spoken

Apply now

If you're excited to help us grow, then please apply now. If you feel like you might
not
tick all the boxes but have the skills and personality we're looking for, then please also apply now

Got questions? Don't be shy. Ramona Stan at , has answers.

For us, diversity means being inclusive of thoughts and skills, generational differences, LGBTQ+, gender, race and ethnicity, disabilities, nationalities and more. We accept everyone for who they are.