Consumer Research

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

British American Tobacco
Romania has an exciting opportunity for a Consumer Research & Insights Specialist (with Ukrainian) in Bucharest.

The objective of this role is to stand for the voice of the consumer, put insights into action and help Area & Market teams think ahead & solve problems before they happen. Consumer Research & Insights Specialist (with Ukrainian) is responsible for OTIF (on-time in-full) delivery of actionable consumer insights, that support business decisions.

Reports to:
Area Insights and Foresights Senior Manager

Core Relationships:

• Internal – Insights & Foresights team, Central Insights team, Category teams, Consumer Experience
• External – Research agencies

Your key responsibilities will include:

• Support Insights & Foresight Manager in finding opportunities for our business by analysing trends and market shifts, integrating internal and external information.
• Ensure all research projects are delivered OTIF (on-time in-full).
• Ensure proper approaches/methodologies are chosen to meet the objectives of the studies.
• Develop the comprehensive and actionable insights reports and presentations for stakeholders.
• Collaborate with Central Insights team and other functions (Market Intelligence, Planning, Consumer Experience, Category teams, Finance, Legal & External Affairs (LEX)) to gather and synthesize data in order to maximise actionability of insights we deliver.
• Actively contribute to regular Insights reviews and deep-dives for strategic meetings.
• Actively participate in continuous learning and development activities to build and maintain expertise in Insights and Foresights methodologies and tools.

What are we looking for?

Experience Required:

• 1-3 years of experience in Marketing Research roles, with a demonstrated ability to analyze and interpret complex data and to perform strategic thinking and planning

Technical / Functional / Leadership Skills Required:

• Deeply curious about understanding Consumer behavior & attitudes and how it relates to adoption of new categories & Brand Building
• Strong analytical and critical thinking skills, with ability to synthesize actionable and forward-looking insights from research findings and other available information
• Commercial acumen & incisiveness to identify drivers of Category, Consumption & Brand performance
• Expertise in Consumer Research Methodologies – Applications & Limitations
• Good communication skills (Oral & Visual Storytelling) to drive recommendations with senior stakeholders
• Resilience to manage and deliver multiple complex projects simultaneously in a dynamic business and BAT environment
• Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams.
• Ability to negotiate and sustain networking relationships;
• Passionate and effective about developing people and keeping them motivated though high-pressure environments.
• MS Office (PPT, XLS), ideally you'd have some experience with Power BI

Education / Qualifications / Certifications Required:

• Graduate degree in business, economics, sociology, data science or related technical field
• Proficiency in English & Ukrainian

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.