Senior Insights Specialist

1 week ago

Bucharest, Bucureşti, Romania Sales Consulting Full time 40,000 - 60,000 per year

You will implement snacking vision and to drive category growth, you will provide comprehensive reviews and make category-led recommendations. You will ensure that retail and space expertise influences the right decisions on new packaging, shelf, and fixture layout to maximize company distribution.

Role description:


• Work with customer teams to track progress towards revenue KPIs;


• Complete promotional post evaluations in partnership with Finance and Marketing;


• Attend customer forecast surgeries to understand customer dynamics and identify opportunities and risks to the plan;


• Approve promotional activity in line with guidelines with regular reviews of promotional spend;


• Work closely with the Country CP Lead, key account managers (KAMs), and marketing teams to ensure category plans are aligned with business objectives;


• Support the development of Joint Business Plans (JBPs) for key retailers;


• Provide data driven recommendations to support commercial discussions and negotiations;


• Ensure optimal product assortment and placement to maximize shelf efficiency and shopper engagement;


• Monitor category sales performance, market share, and PS KPIs;


• Utilize shopper insights and market data (e.g., Nielsen, IGD, internal data) to provide actionable recommendations;


• Identify and address gaps between forecasted and actual category performance.

What you will bring:


• Shopper missions by channel, fixture interaction and barriers to purchase by format/cluster and drivers of purchase in the store


• Customer and category analysis


• Synthesizing multiple data points into a holistic position


• Organizing and prioritizing


• Problem solving and finding new and innovative solutions


• Working in a fast-moving consumer goods or consumer packaged goods environment a distinct advantage


• Customer and category knowledge a distinct advantage.

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