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Consumer Insights Specialist

2 weeks ago

Bucharest, Bucureşti, Romania R Systems Full time

We are seeking a skilled and experienced
Dynamics 365 Customer Insights Specialist
to lead and support the implementation, customization, and optimization of Microsoft Dynamics 365 Customer Insights.

The ideal candidate will have a strong background in customer data platforms (CDPs), data integration, and customer journey mapping, with a passion for driving actionable insights from customer data.

Key Responsibilities:

  • Lead the design, configuration, and deployment of Dynamics 365 Customer Insights solutions.
  • Integrate data from multiple sources (CRM, ERP, web, social, etc.) into Customer Insights.
  • Develop unified customer profiles and segments to support marketing, sales, and service initiatives.
  • Collaborate with stakeholders to define KPIs and build dashboards and reports.
  • Customize and extend Customer Insights using Power Platform (Power Automate, Power BI, Power Apps).
  • Ensure data quality, governance, and compliance with privacy regulations.
  • Provide training and support to internal teams on Customer Insights capabilities.
  • Stay current with Microsoft updates and best practices for Customer Insights and related technologies.

Required Qualifications:

  • Proven experience with
    Microsoft Dynamics 365 Customer Insights
    (minimum 2–3 years).
  • Strong understanding of
    CDP concepts
    , customer data modeling, and segmentation.
  • Experience with
    Power Platform
    ,
    Azure Data Services
    , and
    Dynamics 365 CRM
    .
  • Proficiency in
    data integration tools
    (e.g., Azure Data Factory, Power Query).
  • Familiarity with
    data privacy regulations
    (GDPR, CCPA).
  • Excellent communication and stakeholder management skills.
  • Microsoft certifications in Dynamics 365 or Customer Insights are a plus.

Preferred Skills:

  • Experience in
    retail, financial services, or healthcare
    industries.
  • Knowledge of
    AI and machine learning
    capabilities within Customer Insights.
  • Ability to work in
    Agile environments
    and manage multiple priorities.