B2B, Integrated Campaign Manager

Bitdefender

Bitdefender is a
cybersecurity leader delivering best-in-class threat prevention, detection, and
response solutions worldwide. Guardian over millions of consumer,
enterprise, and government environments, Bitdefender is one of the industry's
most trusted experts for eliminating threats, protecting privacy, digital
identity and data, and enabling cyber resilience. With deep investments in
research and development, Bitdefender Labs discovers hundreds of new threats
each minute and validates billions of threat queries daily. The
company has pioneered breakthrough innovations in antimalware, IoT
security, behavioral analytics, and artificial intelligence and its technology
is licensed by more than 180 of the world's most recognized technology brands.
Founded in 2001, Bitdefender has customers in 170+ countries with offices
around the world. For more information, visit

Job Description:

The Integrated Campaign Manager will play a pivotal role in shaping and executing compelling go-to-market campaigns that drive brand awareness, lead generation, customer engagement, and revenue growth. This individual will lead end-to-end campaign development, ensuring seamless execution across multiple channels (online and offline), geographies, and buyer personas.
We are looking for a diligent and strategic campaign manager with proven experience in B2B campaign planning and execution, global event coordination, budget management, and cross-functional collaboration. The ideal candidate thrives in a fast-paced, global environment and has a strong track record of delivering measurable results.

Key Responsibilities:
Campaign Strategy & Planning
Develop and implement integrated go-to-market campaign strategies aligned with business objectives.
Partner with Product Marketing, Content, Communications, Digital, Field, and Channel Marketing to design multi-channel campaigns for diverse buyer personas.
Translate business goals into campaign briefs, timelines, and actionable deliverables.
Create and maintain sales and channel campaign playbooks to ensure consistency, enablement, and repeatability across regions.
Execution & Project Management
Lead the end-to-end execution of integrated campaigns across digital channels (email, social media, paid media, webinars) and offline channels (industry events, conferences, roadshows).
Project manage campaign timelines, milestones, and deliverables to ensure flawless execution.
Coordinate and collaborate with global regional teams (NA, EMEA, SEA, ANZ) to adapt, localize and scale campaigns. Manage vendors, agencies, and third-party partners as needed to support campaign delivery.
Ensure campaign assets are delivered on time, on brand, and aligned with the go-to-market strategy.
Map content strategically to every stage of the campaign and buyer journey.
Customize and repurpose campaign assets to maximize impact across regions and channels.
Event Marketing Leadership
Plan, organize, and execute large-scale global industry events, trade shows, and company-hosted experiences.
Partner with internal and regional teams to align event strategies with broader marketing goals.
Oversee budgets, logistics, and on-site execution while ensuring exceptional brand presence.
Represent the company at industry events and be available for travel as required.
Measurement & Optimization
Monitor and analyze campaign performance through KPIs, dashboards, and reporting tools.
Provide actionable insights and recommendations to optimize effectiveness and ROI.
Drive continuous improvement of campaign processes and documentation for scalability.
Ensure structured documentation of campaign processes for future replication and improvement.
Partner with sales and channel teams to connect marketing metrics with pipeline and revenue impact.

Skills and Experience:
5+ years' experience managing multi-channel B2B marketing campaigns in the technology sector (cybersecurity or software industry experience is a strong plus).
Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven track record in planning and executing integrated marketing campaigns with measurable impact.
Strong experience coordinating global events and marketing activations.
Demonstrated expertise in project management, including multi-stakeholder coordination across regions and functions.
Excellent budget management and vendor negotiation skills.
Experienced with Salesforce, marketing automation platforms, and analytics tools (Power BI) – campaign tracking tools.
Strong Microsoft Office Suite skills, especially Excel and PowerPoint.
Personal Attributes
Exceptional organizational skills with attention to detail and deadlines.
Highly collaborative, proactive, and resourceful with a positive "can-do" mindset.
Strong verbal and written communication skills; fluent in English (advanced level).
Comfortable working across time zones and cultures.
Flexibility and willingness to travel globally for events and campaign execution.

What We Offer:
An opportunity to lead high-impact campaigns that directly influence business growth.
A dynamic, international team environment with exposure to cross-regional collaboration.
Career growth opportunities in a fast-paced, innovative technology company.
Competitive compensation and benefits.