Trade Marketing Specialist

3 days ago

Bucharest, Bucureşti, Romania Red Bull Full time
Company Description

The Trade Marketing Specialist is responsible for the implementation of the trade marketing strategy to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. In general, the job holder will coordinate and project manage all trade-led marketing activities.

Job Description

TRADE MARKETING KNOWLEDGE AND CAPABILITY

Actively participates in the design of the annual Trade Marketing plan.

Executes the annual Trade Marketing Plan, makes regular follow-ups and updates, and implements changes if necessary.

Evaluates the performance of each initiative, defines benchmarks, and implements corrective actions.

Ensures the entire communication with the agencies: brief, debrief, feedback, and post evaluation.

Participates in the annual budget set-up, ensures monthly follow-up, explains deviations, and makes sure that there is no overspending.

Prepares standard reporting, but also various ad-hoc analyses.

ALIGNMENT AND COORDINATION OF SALES AND MARKETING ACTIVATION PROGRAMS

Ensures efficient communication and collaboration on all Trade Marketing activities with the other departments: Marketing, Sales, Finance, Operations, International Team, but also with 3rd parties: Agencies, Suppliers.

Collaborates closely with the Sales team to advise, give guidance on all accounts, and lead channel-specific marketing strategies and activation programs to improve brand visibility. Pro-actively exchange ideas and challenge traditions.

Knows the channel business drivers and proposes actions to support each of them.

Visits the point of sales regularly to ensure that the brand is visible, global guidelines are respected, and activities are implemented.

POS TOOLS IMPLEMENTATION AND DEVELOPMENT/ADAPTATION

Develops all necessary POSM, defines their matrix by subchannel, and ensures their delivery in the field.

Throughout the collaboration with 3rd parties, make sure that the activities and POSM developed respect the quality standards.

BUSINESS INSIGHTS

Data analysis to identify opportunities and challenges.

Quantify the opportunities.

Prioritize and provide solutions to overcome the challenge or maximize the opportunity.

Shoppers understand and interpret the available data to build trade activities considering the insights.

Qualifications

Up to 3 years of experience in the FMCG sector in Trade Marketing, Category Management, or Key Account field.

Clear understanding of markets, consumer and shopper behavior, sales and distribution, business insights in the FMCG context.

Ownership, proactivity, and team skills.

Good communication and influencing skills, critical and analytical thinking.

Additional Information

Red Bull Romania SRL is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).

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