Key Account Specialist

5 days ago

Bucharest, Bucureşti, Romania BYD EUROPE Full time €30,000 - €60,000 per year

About the role

The Key Account department is responsible for prospecting and maintaining international and national fleet customers. In addition, collecting market information and supporting country managers and local Key Account team in approaching local fleet customers.

Key Responsibilities

  • Develop and execute digital marketing campaigns to enhance brand awareness and lead generation.
  • Analyze digital performance metrics and optimize campaigns for better engagement and conversion.
  • Organize and coordinate corporate events, trade shows, and fleet customer engagement activities.
  • Collaborate with internal teams and external partners to align marketing initiatives and ensure seamless event execution.
  • Develop fleet event-related marketing materials and assets, including invitations, presentations, and promotional content.
  • Create and manage marketing collateral, case studies, and success stories to attract potential clients.
  • Develop email marketing and CRM campaigns to nurture business relationships.
  • Assist the Key Account Department in completing comprehensive daily operational tasks.

Required skills, qualifications and experience

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in digital marketing, event management, or B2B marketing, preferably in the automotive or mobility industry.
  • Strong understanding of digital marketing tools, including SEO, SEM, Google Analytics, and CRM platforms.
  • Experience in planning and executing corporate events or trade shows.
  • Excellent project management and multitasking skills.
  • Strong analytical mindset with the ability to interpret marketing performance data.
  • Proficiency in English and Romanian; Mandarin is a plus but not mandatory.
  • Passion for sustainable mobility and new energy vehicles.

We offer:

  • Department & company-wide teambuilding events.
  • An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to
build a zero-emission future that reconnects humanity with nature and a World of clean air
. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team

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