Product Marketing Specialist

Your Role

This isn't a role where you just churn out feature lists and move on. We're looking for someone who sees product marketing as the bridge between product, sales, and marketing—and thrives at making that bridge unshakable. You'll embed marketing into the earliest stages of product development, making sure every new feature has its story, its spotlight, and its path to revenue.

You'll own how our products and features are communicated to the world — inside the app, on our website, through sales collateral, and across campaigns. If you love turning complex product features into clear, compelling business benefits, and you know how to align cross-functional teams around a common message, this is your seat at the table.

Key Responsibilities:

• Integrate marketing into product development:
• Work closely with the product team to ensure marketing is part of the conversation from day one of new product and feature planning. Spot promotional opportunities and upsell potential early, and collaborate on embedding them into the product experience.
• Competitor analysis
• Research and analyze competitors to sharpen our product market positioning, provide sales with insights to win more business, and equip the marketing content team with the intelligence needed to craft messages that resonate with our ICP.
• Build compelling narratives & assets:
• Create materials (web pages, CTAs, one-pagers, interactive demos, videos, presentations) that bring new features to life—showing not just what they do, but why they matter to our customers' businesses.
• Collaborate cross-functionally:
• Be the connector between sales, product, and marketing teams. Make sure provided materials align with the overall content strategy and are used across marketing campaigns, sales enablement, and customer education.
• Enable revenue growth:
• Equip sales and customer success with the right messaging and assets that accelerate new deals, and unlock upsell opportunities.
• Create scalable processes:
• Establish frameworks and repeatable processes for collaboration between teams, ensuring marketing is consistently integrated into product roadmaps, releases, and pipeline advancement.

What You Bring as a Must-Have:

• Fluent English
  in written and spoken
• Experience
  : 2+ years in product marketing within a B2B SaaS environment.
• Bachelor's degree
  in marketing/business, or higher degree
• Storytelling chops
  : Exceptional ability to translate technical product features into clear, compelling business benefits.
• Content creation skills
  : Hands-on experience building effective marketing and sales enablement assets—web, video, demos, collateral, and presentations.
• Experience with video production
  , interactive product tours/demos, and strong visual communication is highly valued.
• Collaborative DNA
  : Skilled at working across sales, marketing, and product teams—building trust, breaking down silos, and driving alignment.
• Digital fluency
  : Understanding of SaaS business models, in-app marketing opportunities, and modern marketing tools.
• Execution focus:
  A senior individual contributor role with the ability to own projects end-to-end and deliver with impact.

What does a normal day look like for this position?

Think of your day as a blend of discovery and creation: one-third spent diving deep into our product, industry, and customer needs, and two-thirds transforming that knowledge into impactful campaigns, visuals, and content.

What will give you an extra edge?

An AI-driven mindset—whether you already use AI tools or are eager to explore how they can supercharge content and processes. A sharp analytical eye to turn data and customer insights into strong messaging and assets. And if you speak another European language, that's always a plus

Who will you report directly to?

Head of Marketing

*The position is open for the following countries: UK, Finland, Sweden, Germany, Italy, Romania, and Hungary.