Social Media Specialist

2 weeks ago

Bucharest, Bucureşti, Romania Red Bull Full time €40,000 - €60,000 per year

RUNS DAY-TO-DAY PROGRAMMING OF RED BULL'S OWNED AND MANAGED CHANNELS

  • Manages content programming and community management.
  • Defines content programming priorities and creates plans together with the Media Network and Marketing teams to build on the organization's business plan by creating programming strategies that support the organization's wider marketing mix.
  • Develops and oversees all local digital projects across owned media, including event pages, consumer activations, campaigns, athlete profiles, product launches, editorial, and more.
  • Oversees local SEO strategy and optimization, including oversight of local keyword library.

MONITORS, TRACKS, AND REPORTS ON THE PERFORMANCE

  • Optimizes channel performance through the use of analytics, scheduling, featuring, using customized functionalities, and driving smooth consumer journeys across platforms.
  • Develops and produces social-first content concepts around our marketing mix with a hyper-focus on local relevancy.

ENSURES A LOCAL FACE TO OUR GLOBAL BRAND ACROSS ALL PLATFORMS

  • Uses the right mix of local and global properties to ensure year-long audience engagement. Has a strong understanding of what local content will work with a local audience and how to program it.
  • Executes activation plans in close collaboration with the project managers to maximize campaign reach.

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