Social Media Marketer

We are Heimdal and cybersecurity is our passion. Join us in an internationally expanding business, leading the fight against cybercrime

When joining Heimdal, you will embark on a thrilling ride in a fast-growing cybersecurity business, where we believe that the team is the cornerstone of what we do tomorrow. We are leading the fight against cybercrime, developing new technologies and providing intelligence to protect over 15,000 companies worldwide against cybercriminal attacks and data security breaches.

Our award-winning line-up of 10+ fully integrated cybersecurity solutions span the entire IT estate, allowing organizations to be proactive, whether remote or onsite. From endpoints, networks, and cloud to emails, and beyond, Heimdal offers advance detection and response capabilities, ensuring complete security coverage.

About the role

We're seeking an experienced, audience and customer-first Social Media Marketing Manager/ Social Media Marketer to take ownership and drive success. You'll craft and execute a modern strategy to position our brand and people as thought leaders.

Our goal is to share content that empowers customers and prospects to thrive with or without our software. It's central to our marketing efforts, and we need someone to take our social media marketing game to the next level.

If a tree falls in the woods but no one hears it, did it make an impact? That's how we think about content. Its success lies in its reach. That's why you'll amplify our efforts through our people, channels and a sheer will to distribute our content effectively.

Ideally you'll have B2B SaaS experience, deep social media expertise, and a knack for balancing innovation with results.

You'll put the customer and audience first. It's about figuring out where our audience actually spends their time and making that channel the focus – not recycling the same old playbook.

We'd love to see experience with building or running an employee advocacy or social selling program. If not, you'll need to show a real drive and eagerness to learn and succeed in this area.

You should be no stranger to creating fun, creative, educational, and edutainment-style social content.

As part of the Content Marketing and PR team, reporting to the Head of Content Marketing and PR, you'll play an instrumental role in building the Heimdal brand across digital channels.

Your day-to-day

• Create and own a social media strategy to drive brand awareness, educate the market, nurture customers, and influence pipeline
• Create daily social content, including creative concepting, copywriting, visual assets, and videos (with some design and video support)
• Help foster and grow a feeling of community between Heimdal and our partners on our social channels.
• Work closely with internal SMEs and employees, founders, external thought leaders, creators, and partners
• Keep a pulse on the latest social trends to stay ahead of the curve and aim beyond it
• Amplify other marketing activities and strategize social media distribution
• Build campaigns around events and travel, ready to execute
• Partner with Head of Content and PR on brand alignment and creative ways to amplify the Heimdal brand in innovative ways
• Serve as a strategic thinker and rapport builder to drive cross-functional participation and excitement about our social media presence
• Stay sharp on digital marketing trends, platform algorithm updates, and evolving best practices
• Pitch in where needed to support the wider marketing and sales goals

What we are looking for

• Backed by at least 3 in B2B social media marketing
• Skilled in creating short-form videos, editing proficiency, and social media marketing
• Experience producing and working with talent, coaching and briefing creators, internal experts, CEOs, etc.
• Willing to travel to events and build campaigns around our people and partners
• Desire to build an employee advocacy program that empowers our best distribution opportunity (our people) to amplify our brand and content
• Understand the numbers behind your efforts and help leadership understand how our social marketing strategy is helping the business succeed

What we offer

• Regina Maria health plan
• Monthly budget in the Benefit platform (800 RON/month)
• Additional company-paid days off ("Personal Day" and "Anniversary Days")
• Reimbursement for glasses expenses according to company policy
• Referral bonus
• Bookster and LinkedIn Learning subscriptions
• Personal and professional development (trainings and certifications)

Our Mission

We are leading the fight against cybercrime and protecting the operational integrity of all midmarket and lower enterprise companies.

Our Culture

We believe in hiring the best and the brightest while cultivating a culture of collaboration and execution. We are Dedicated, Innovative, and Humble. As in devoted and passionate about our work and what we do. We seek to optimize, improve, and challenge status quo. We are open-minded to new ideas and to feedback, and we know success comes from hard work.

We are committed to constantly creating an environment where each individual has the opportunity to grow, personally and professionally. We have a strong sense of unity and togetherness, and having fun together is a key element at Heimdal.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to gender, race, color, disability, religion, marital status, family or parental status.