Senior Customer Insights Analyst

We're AD/01, the tech studio that builds the future of food retail. Whether it's in-store aisles, online baskets, or behind-the-scenes operations, we innovate the daily food experiences for farmers and families, grandmas and greengrocers, and pickers and packers alike.

We're part of the Ahold Delhaize network, one of the world's largest global food retail groups and a leader in both supermarkets and e-commerce. With 19 strong local brands in Europe, the United States, and Indonesia, we create a meaningful difference for our customers, our people, and the world around us. And we're looking for the freshest minds excited to create the recipe for change.

Your new role and environment.

The Senior Customer Insights Analyst – EU Customer & Digital Platform team is responsible for transforming web and app behavioural data into actionable customer insights that drive value for Ahold Delhaize brands in Europe. Leveraging deep expertise in Adobe Analytics, including data layer concepts and administration, the role ensures that tracking is reliable, interprets customer journeys across markets, and translates findings into clear recommendations for Product, Marketing, and Commercial stakeholders.

Key responsibilities of your role.

• Analyse customer journeys, funnels, and engagement across web and app using Adobe Analytics.
• Build recurring dashboards and insight packs connecting behaviour to KPIs (conversion, MAU, retention).
• Perform segmentation and cohort analysis to identify opportunities.
• Build compelling narratives and visualization for senior stakeholders.
• Present in multi-country forums and facilitate interpretation workshops.
• Track how benefits are achieved and how they evolve over the life cycle of programs and projects
• Maintain standardized workspaces and dashboards across EU KPIs.
• Build reusable templates for Product, Marketing, CRM, UX.
• Monitor user adoption and improve based on feedback.
• Identify friction points and opportunities with product teams.
• Support A/B test design, KPI definition, and post-test evaluation.
• Quantify impact of new features and campaigns.
• Validate tracking using Adobe tools, debugger, and data layer validation.
• Identify tracking issues and log them clearly for technical teams.
• Review mapping between data layer objects and Adobe Analytics variables.
• Collaborate with tagging and admin teams to maintain configuration.
• Share best practices, frameworks, and internal playbooks.
• Coach junior analysts and business users.
• Contribute to standards for tracking design and QA.

What's in it for you?

We ask a lot. (We're looking for the best, after all). But we offer a lot, too.

So, what do we have in store for you? We offer flexible hours and a hybrid working model, allowing you to work both from home and at the office. We provide competitive benefits to support health, well-being and your professional growth. This includes: a significant budget on benefit platform and a yearly bonus. At AD01 we welcome everyone, just the way you are, and encourage individual growth with valuable opportunities and a worldwide across-brand network.

Requirements.

We think you'll be best geared for success if you can meet the following requirements:

• Performs complex, strategic, multi-country insight generation and advisory.
• Advanced mastery of Adobe Analytics, data quality assurance, and insight modelling.
• Capable of influencing behaviour of senior stakeholders, including Directors/VPs.
• Leads integration of insights across brands, digital teams, and product domains.
• Shapes EU-level KPI frameworks, measurement strategies, and experimentation programs.
• Can guide tagging/data teams on solution design and tracking governance.
• Provides functional leadership/mentorship to other Analysts.
• Partners with senior product, marketing, and commercial teams to guide strategy.
• Bachelor / Master required.
• 7–10+ years experience in digital analytics, customer insights, and cross-market advisory.

It goes without saying that so-called 'soft skills' are just as important as their 'hard' cousins. We highly value:

• Experience working within a matrix-style structure with international teams
• Provide hands-on, expert level technical assistance to developers
• Be flexible, reliable and have a true hands-on mentality
• Strong organizational skills
• Team player; involves others, shares knowledge and seeks opportunities for cross functional working and collaboration
• Creative; identifies solutions and selects the best combination of practices by taking an innovative approach to problem solving
• Builds trust with colleagues, clients & vendors
• Must be results oriented; demonstrates a "can-do" attitude – adaptability, flexibility and resourcefulness
• Adaptable to situations and different/multicultural environments
• Excellent command of the English language both written & spoken

Apply now

If you're excited to help us grow, then please apply now. If you feel like you might
not
tick all the boxes but have the skills and personality we're looking for, then please also apply now

Got questions? Don't be shy. Ramona Stan, at , has answers.

For us, diversity means being inclusive of thoughts and skills, generational differences, LGBTQ+, gender, race and ethnicity, disabilities, nationalities and more. We accept everyone for who they are.