Marketing Specialist

2 weeks ago


Suceava, Suceava, Romania Expertware Full time €20,000 - €60,000 per year

We're looking for a passionate and proactive Marketing Specialist to support the development and implementation of our IT solutions marketing strategy. You'll play a key role in driving our marketing and sales initiatives, working closely with internal teams to strengthen brand visibility and generate new business opportunities.

If you're creative, organized, and thrive in a role that combines 
digital marketing with event coordination
 this might be the perfect opportunity for you

Locations

  • Suceava

Responsibilities

Digital Marketing & Content Creation

  • Contribute to the planning, execution, and monitoring of digital marketing campaigns (social media, email marketing, PPC) and analyze performance to recommend improvements.
  • Create and adapt engaging content (in both Romanian and English) for the website, social media, newsletters, and sales materials.
  • Support the design and development of promotional assets such as brochures, presentations, banners, and short videos — contributing both to copy and visual creation.
  • Promote IT products and services through effective communication and commercial activation tactics.

Event Planning & Participation

  • Take an active role in planning, organizing, and participating in company events — from local promotional actions to internal team initiatives.
  • Ensure logistics and smooth execution of all marketing-related activities, including order management, document centralization, and archiving marketing materials.
  • Maintain and regularly update the inventory of marketing materials and resources.
  • Support the implementation of the annual marketing calendar and contribute to the overall organization of the department's activities.

Operational Support & Cross-Team Collaboration

  • Work closely with sales, HR, and technical teams to ensure the efficient implementation of marketing strategies and the development of joint initiatives and materials.
  • Conduct market research and competitive analysis to identify growth opportunities and optimize communication strategies.
  • Maintain and update lead and partner databases, ensuring accurate records and efficient communication.
  • Contribute to the overall organization of marketing operations and help maintain a positive and consistent internal communication flow.

Qualifications - General

  • Previous experience in marketing, promotion, or communication — ideally in a B2B or IT environment.
  • Strong knowledge of digital marketing (social media, email marketing, content marketing, PPC campaigns).
  • Experience using visual editing platforms such as Canva/CapCut/Adobe Creative Suite, or similar tools.
  • Excellent communication and copywriting skills, with the ability to craft persuasive and platform-appropriate messages.
  • Ability to create engaging and relevant content for both marketing campaigns and internal/external communications.
  • Solid understanding of market analysis and partner research to identify growth opportunities and optimize communication strategies.
  • Strong organizational skills, attention to detail, and results orientation to manage multiple projects efficiently.
  • Good command of English (written and spoken) — intermediate to advanced level for communication with international partners and clients.
  • Team-oriented mindset, with strong collaboration skills and a proactive attitude.

Advantage

  • Experience in e-commerce or a solid understanding of the sales process and market dynamics.
  • Knowledge of SEO and Google Analytics.
  • Familiarity with IT technologies, direct marketing platforms, and CRM tools.


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