Chief Marketing Officer

2 weeks ago

Bucharest Metropolitan Area, Romania twelvve Full time €90,000 - €120,000 per year

CMO (Chief Marketing Officer) – Equity-Based | Salary Upon First Round


Remote | Global Team | Early-Stage Equity

Do you believe social media can be a force for good?

Twelvve
is pioneering a new kind of digital experience — a
social growth network
that transforms passive scrolling into
personal and professional progress
. Built for learners, leaders, and creators, Twelvve delivers
bite-sized educational videos
from
verified experts
, gamified learning, and real community — not chaos.

We're not competing with TikTok for attention — we're creating an entirely new category:
Progress Scrolling
.

About Us

  • Backed by a mission to shift the global mindset toward
    positivity, growth, and peace
    .
  • Positioned at the intersection of the
    creator economy
    ,
    microlearning
    , and
    community-based education
    .
  • Featured creators from health, finance, business, and well-being niches.
  • Built by a team of entrepreneurs, gamification experts, and technologists.
  • Currently in beta with engaged creators and a fast-growing community of early adopters.

About the Role

We're looking for a
visionary, strategic, and execution-obsessed
Chief Marketing Officer to lead the charge in building a global brand that redefines what social media can be.

This is an
equity-first role
with
salary beginning post-first funding round
(currently underway). You'll join as part of the
founding leadership team
and play a defining role in shaping our narrative, growth loops, and go-to-market strategy.

Responsibilities

  • Own and evolve our
    brand narrative
    , positioning, and messaging (Progress Scrolling, Time Earned, Curated Brilliance).
  • Lead and scale the
    creator-led growth flywheel
    , working hand-in-hand with our onboarding, community, and product teams.
  • Architect and execute
    low-cost, high-impact user acquisition
    via organic content, ASO, community referral loops, and creator activations.
  • Translate user and market insights into sharp creative direction, channel strategy, and user segmentation.
  • Build the marketing team from the ground up (creative, performance, content, partnerships).
  • Optimize and scale all core metrics: retention, engagement, referrals, LTV, CAC, k-factor.

You Might Be a Fit If You...

  • Have scaled user acquisition and growth at an early-stage B2C app or social platform.
  • Understand the creator economy deeply — and maybe even play in it yourself.
  • Know how to build both
    brand love
    and
    growth engines
    simultaneously.
  • Have a playbook for ASO, referral systems, and lifecycle marketing — and know when to improvise.
  • Obsess over data
    and
    storytelling.
  • Want your work to actually make the world better — not just addict people faster.

Compensation

  • Equity:
    Founding team-level equity (negotiable based on experience).
  • Salary:
    Begins upon closing our
    first institutional round
    (targeting Q
  • Remote-first
    culture with flexible hours.
  • Mission-driven team, meaningful work, and a shot at reshaping the global digital landscape.

How to Apply

Send us a short note or Loom video (preferred) answering:

  1. Why Twelvve? Why now?
  2. What's the most effective or creative growth play you've ever run?
  3. What would you
    stop
    us from doing in our current strategy?

Email:

Website:

IG/LinkedIn: @twelvve_app or @ibogdanene

Let's build the most
purposeful platform on Earth
— together.


Time on Twelvve is time earned.

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