MarTech Specialist

WINNER is growing its team

New role:
Marketing Technology Specialist
– the bridge between marketing, technology, and measurable results.

We are looking for a MarTech Specialist who fully understands tracking, audiences, and automation, and who can become the owner of our data ecosystem.

What will you do:

• Build and optimize the end-to-end tracking and attribution ecosystem: GTM server-side, GA4, Meta CAPI, Consent Mode v2.
• Define and maintain the event scheme; ensure that all business events (REG, KYC, Deposit, FTD) are collected correctly and sent to marketing channels.
• Implement and monitor Consent Management (GDPR) and data quality (validation, deduplication, fallbacks).
• Lead the A/B testing and experimentation process (hypotheses, design, implementation, QA, interpretation, rollout).
• Collaborate with marketing, product, and data teams to integrate data (site/app tracking paid channels/CRM) and build automation flows.
• Ensure clear reporting and accurate attribution (dashboards, funnel/cohorts) and troubleshoot inconsistencies.
• Manage tagging governance: naming conventions for events/parameters, UTM governance, versioning and code reviews for tags (with release notes).
• Configure and maintain cross-channel audiences and syncs (GA4/BigQuery Meta/Google Ads/TikTok), including CAPI + client-side deduplication.
• Implement Enhanced Conversions/Offline Conversions and server-to-server postbacks (including affiliation/MMP: AppsFlyer/Adjust).
• Build lifecycle automation flows (onboarding, activation, retention, churn prevention, win-back) and scoring rules.
• Develop data pipelines to the data warehouse (e.g., BigQuery) and feed dashboards (Looker Studio/BI); define the "single source of truth" for KPIs.
• Set up monitoring & alerting for tracking (health checks, anomaly detection, latency) and lead RCA (root cause analysis) when issues arise.
• Coordinate end-to-end QA (staging/prod), regression testing on tracking, and maintain documentation and playbooks.
• Work on CRO/personalization: landing page tests, feature flags/rules, heatmaps and session recordings (where relevant).
• Manage consent & privacy by design (CMP/IAB TCF, vendor mapping, DPAs, retention policies) in collaboration with Legal/Security.
• Train and support marketing teams in MarTech tools; provide internal support and prioritize the MarTech backlog.
• Evaluate, select, and manage MarTech tools; administer licenses and vendor relationships.

Our expectations:

• Lower CPA, higher LTV, and accurate campaign/channel-level reporting.
• Faster campaign and project launches.
• Stable tracking (full event coverage, minimal errors, low latency).

Stack & tools:

• GTM server-side, GA4 (+ BigQuery), Meta CAPI, Consent Mode v2 (+ CMP/IAB TCF v2).
• Tagging and debugging (Chrome DevTools/Network, Test Events, webhooks).
• Nice to have: CDP/automation (Segment, mParticle, Braze/Marketing Cloud), Looker Studio/Power BI, basic SQL, APIs/JSON/regex.

Your profile:

• 3+ years in MarTech/Marketing Analytics/Automation/Growth Ops, with hands-on project experience in tracking and integrations.
• Proven expertise with GTM server-side, GA4, and Meta CAPI; solid understanding of client-side vs. server-side and privacy implications.
• Experience with Consent Mode v2 and maintaining GDPR compliance in collaboration with internal teams.
• Strong A/B testing skills (experimental design, interpreting results, avoiding statistical pitfalls).
• Comfortable with data: basic SQL, report interpretation, clear documentation.
• Excellent communication, organization, and end-to-end ownership.

We are excited to meet passionate new colleagues Apply now and let's start this new journey together.