Brand Manager – OTC Portfolio

2 months ago


Bucharest, Bucureşti, Romania MagnaPharm Marketing & Sales Romania S.R.L. Full time

Requirements:

  • Bachelor's degree in Marketing; Master is a plus;
  • Working experience as Brand Manager 2 years minimum;
  • Experience with an OTC portfolio is a big plus;
  • Driver's license– B category;
  • Good analytical and communication skills;
  • Excellent analytical & data modelling skills;
  • Strategic thinking, solve challenges quickly and efficiently, customer oriented;
  • Great presentation & communication skills;
  • Creativity and initiative.

Main responsibilities:
Design, define, implement and monitor the marketing strategy and programs for the sales force, the medical division, the distribution channels and the final consumer

  • Maintain and enhance the brand's identity, ensuring consistency in messaging, visuals, and tone across all channels and touchpoints.
  • Conducts market research, establishes the price strategy, as well as the ATL and BTL campaigns to promote the allocated portfolio, and opportunities for brand growth.
  • Define and refine the positioning of products or services within the market, emphasizing their unique value propositions.

Marketing Campaigns:

Plan, execute, and monitor marketing campaigns, including advertising (special focus on offline campaigns), PR, social media, and other promotional activities, to build brand awareness and drive sales.


  • Is responsible for implementing all marketing activities for the allocated portfolio and monitoring the results
  • Manage the brand's budget effectively, allocating resources efficiently to achieve marketing objectives while controlling costs.
  • Monitor and analyze KPIs to evaluate the effectiveness of brand initiatives and make data-driven adjustments as needed.
  • Performs market visits for the follow-up of the marketing campaigns implementation and for identifying new opportunities
  • Conducts and sustains product trainings for sales and medical teams
  • Periodically, presents to the Board, respectively to the producer, the requested reports and analyzes
  • Developing and maintaining relationships with product suppliers
  • Maintaining the relationship with Key Opinion Leaders
  • Managing marketing budgets
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs in order to drive market growth
  • Work with marketing and advertising agencies to make sure they're respecting the brand purpose and guidelines throughout every communication

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