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Brand Manager

3 months ago

Bucharest, Bucureşti, Romania CVO | Simplika Recruitment Romania Full time
CVO I Simplika Recruitment is looking for a Brand Manager for its client, an international company, food producer

Responsibilities:

  • Leads the long term vision for the brand growth
  • Designs and executes integrated marketing plans to develop brand equity (including messaging, integrated communication plan, creative development)
  • Manages the product portfolio to maximize sales and profitability
  • Leads innovation plan and the new products development for the managed brand (including positioning, concept development, artwork)
  • Develop annual business plans in order to reach the annual brand & categories objectives (volume, profitability, market shares, brand equity growth)
  • Analyses business data, market trends and consumer research, proposes required actions for the business and follows through with execution
  • Closely collaborates with Sales and R&D to maximize existing business plans and to identify new opportunities
  • P/L management and budget control
  • Manages the relationship with advertising agencies and other appropriate partners

Requirements:

  • University degree, preferably economic studies
* - 5 years of experience in Marketing, FMCG experience is a plus

  • Strong experience in successful brand positioning and communication development
  • Solid commercial understanding, trade marketing experience is a plus
  • Business finance acumen
  • Strong analytical skills, ability to understand consumer and market data and identify the sizable opportunities for the business
  • Focused on driving results, with strong data driven mentality
  • Ability to thrive in a fast-paced environment
  • Fluency in English