PPC Specialist

GSH Online Media is a leading media company in the iGaming industry, operating multiple high-traffic affiliate websites including SlotsCalendar and BetBrain.

Our platforms serve a diverse audience across multiple jurisdictions, offering comprehensive services and engaging experiences.

SlotsCalendar is renowned as the iMDB of online slots, aggregating a vast array of online casino offers and acting as a social casino where users can play slots for free, compete with friends, and win exciting awards.

BetBrain is a premier odds comparison site, aggregating odds from top bookmakers to help players find the best betting options.

Additionally, BetBrain serves as a tipsters' community where users can share tips and compete for rewards.

At GSH Online Media, we are committed to providing our users with high-quality, reliable, and engaging content and ensuring they have the best free-to-play experience in the online gaming world.

Located in the buzzing center of Bucharest by the riverside near Unirii Square, our offices are where the action happens.

We're thrilled to welcome new, energetic, and talented team members. Jump on board and be a part of our exciting and groundbreaking adventure in the iGaming industry

We are looking for a PPC Specialist to join our PPC department. The role involves running campaigns primarily on Facebook Ads, with potential exploration of Google and other advertising platforms.

The goal is to generate leads for iGaming operators in various markets, including grey markets where iGaming is not prohibited, but advertising might be restricted on some platforms.

The PPC manager is responsible for actively executing and managing paid traffic campaigns.

This includes planning, executing, and evaluating paid social and search activity to ensure alignment with the overall performance marketing strategy.

Our ideal candidate is also analytical and proficient in Excel and Google Sheets.

Your goal will be to ensure our online marketing efforts have the highest possible ROAS and increase traffic and profits.

Basic knowledge in web development, WordPress, and cross-channel integrated advertising experience is desirable but not essential (paid social, native, push, display, video, etc.)

Responsabilities

Developing campaign strategies to reach high profitability and volumes

Participate in brainstorming sessions to increase overall revenue and profitability

Identifying issues and finding solutions to reach and exceed our overall profit targets

Implement advanced tracking and conversion optimization techniques to maximize ROI

Collaborate with the creative team to develop compelling ad copy and visuals

Stay up-to-date with industry trends, tools, and best practices in PPC and online gambling

Track KPIs to assess performance and pinpoint issues

Conduct A/B testing to identify the most effective ad creatives and strategies

Manage budgets and allocate resources effectively to achieve campaign goals

Ensure that detailed reporting is done regularly

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce the risk of click fraud and account suspensions

Requirements

Minimum of 2 years of experience in PPC campaign management

Deep technical understanding of conversion tracking, attribution models, and analytics tools

Proficiency in using PPC management tools and software

Strong analytical skills and the ability to interpret complex data sets to drive actionable insights

Excellent communication and collaboration skills

Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

Up-to-date with the latest trends and best practices in PPC and digital marketing

Proficient in Google Sheets (Excel)

Familiar with Looker Studio (Data Studio)

Knowledge of the iGaming industry is a plus

Meta (Facebook) and Google Ads certifications are a plus

Understanding of HTML, PHP, and WordPress is a plus

Generic Benefits

Example:
Flexible working hours.

Office in the city center

Private Medical Insurance

Fruits & Coffe

Yearly Team Building

Quarterly Team Events

Multiple Promotion Oportunities

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