CRM Campaign Specialist with French

We are Bertrandt : an independent, international development service provider with long years of automotive expertise. We create technological solutions for our customers at any stage of the product development process with a focus on hot topics such as digitalization, e-mobility and autonomous systems, largely for the automotive, aerospace and mechanical engineering sectors. Our goal: accelerating technological progress. We work on this every day – with around 13,000 employees at over 50 sites worldwide. What to expect: The CRM CS in Automotive, will report to an activity manager and will perform the following actions:
- Use of inline HTML and CSS for email personalization and adaptation of existing templates
- Application of AMP script and/or JavaScript for dynamic personalization and advanced campaign logic
- Creation and personalization of journeys and campaign templates, consistent with the brand's visual identity and objectives
- Analysis and reporting of campaign performance (open rates, Click-Through Rate -CTR-, conversions, etc.), including for automated journeys and one-off campaigns
- Identification of optimization opportunities through A/B testing, advanced segmentation, and dynamic personalization
- Close collaboration with the media team for digital activations integrated into Salesforce
- Support for campaign migration and adaptation from Adobe Campaign and the local WhiteImage platform to SFMC, as part of the ACTIVATE initiative
- Participation in training and onboarding sessions offered by the core team as part of the ACTIVATE initiative
- Technical collaboration with the core team to ensure alignment with best practices and global standards
- Ensuring the consistency and quality of data used in campaigns, in compliance with privacy policies and GDPR
- Documenting processes and journeys to facilitate scalability and reuse
- Monitoring and maintaining the proper functioning of active journeys (verifying triggers, volumes, deliverability rates, etc.)
- Proposing new CRM initiatives and automations to increase engagement and conversions
- CMDM/RTC lead for Romania, GDPR-compliant databases
- Works with Product Owners, Product Leaders, Data Scientists, Data Analysts, Business Experts, Electric Electronic System Architects What you bring along:
- Degree in Automatics & Computer Science Engineering, Applied Sciences Engineering, Transports Engineering, Electronic Engineering or similar
- At least 2-3 years of experience and technical background in data governance
- Good understanding of CRM, digital marketing or automated campaigns
- communication campaigns via Salesforce Marketing Cloud (SFMC) implementation and configuration (e-mail, SMS, push notifications, etc.)
- Knowledge in CRM and performance analysis to continuously optimize results
- Knowledge of performance analysis to continuously optimize results
- Knowledge of centralized databases and GDPR
- Knowledge of email personalization and adaptation of existing templates
- Knowledge of data visualization dashboards, interfaces and data flow between systems
- Knowledge of data architectures (e.g., Customer Master Data Management -CMDM
- processes) and RTC (Real Time Chat)
- Knowledge of CRM specific software (e.g. HTML & CSS BigQuery/SQL, Spotfire/Power BI, Python, Adobe Campaign, Mailchimp, HubSpot, AMP script/JavaScript, Salesforce Marketing Cloud -SFMC-, internal systems such as RTC, etc.)
- Excellent collaboration and communication skills with local and international teams
- Attention to detail and the ability to design visually and functionally consistent campaigns
- Strong analytical skills and experience interpreting performance data
- Knowledge of English language and French language (advantage)

What we offer

- Flexible work environment
- Private health insurance with optional medical packages for you and your family.
- 24 vacation days, increasing to 25 days after 3+ years with us.
- Meal tickets and Holiday vouchers.
- Bookster and 7Card subscription.
- Plus other benefits \*Our offices are located in Bucharest, Sibiu, and Cluj-Napoca This role is in Bucharest with 2 days/week in the office.