Head of CRM

At SolidStake, we believe that powerful ideas deserve bold storytelling. As a venture studio at the intersection of marketing, digital entertainment, and operations, we specialize in launching and scaling brands that captivate audiences and redefine online experiences.

We're not just strategists—we're creatives, brand builders, and growth architects. From crafting breakthrough campaigns to driving data-informed performance, our teams blend imagination with insight to shape narratives that resonate and convert. Whether it's bringing a new venture to life or accelerating one that's already growing, we move fast, think big, and execute with purpose.

At SolidStake, we foster a culture where collaboration fuels creativity. We champion diverse talent and fresh perspectives, creating space for every team member to take ownership, elevate their craft, and make a real impact. Join us and help shape the brands—and the stories of tomorrow.

We are looking for a highly skilled and strategic Head of CRM to lead our CRM team within the iGaming industry. This role plays a key part in shaping and executing our CRM strategy, ensuring seamless integrations with our platforms and tools, and driving customer engagement and retention through personalized campaigns and bonus strategies. As Head of CRM, you will manage a team of CRM specialists, providing leadership, guidance, and mentorship to ensure best practices are followed and business objectives are met.

• Define, implement, and optimize the CRM strategy to enhance player engagement, retention, and lifetime value

• Manage and lead the CRM team, setting objectives, conducting performance reviews, and fostering professional growth

• Oversee daily CRM operations, including segmentation, campaign planning, execution, and reporting

• Ensure smooth integrations with CRM platforms, marketing tools, and other business systems

• Collaborate with Product, Marketing, VIP, and Data teams to align CRM initiatives with overall company goals

• Develop and implement bonus strategies and promotions tailored to customer behavior and market trends

• Monitor and analyze key CRM KPIs, providing insights and recommendations to senior management

• Ensure compliance with iGaming regulations and responsible gaming policies

• Demonstrated experience in a senior CRM position within the iGaming sector

• Deep understanding of CRM systems, tools, and integration workflows

• Hands-on expertise in crafting and implementing bonus and promotional strategies

• Strong background in player segmentation and personalized engagement approaches

• Advanced analytical capabilities and a data‑driven approach to decision‑making

• Proven leadership and team‑management skills, including oversight of cross‑functional initiatives

• Excellent English communication abilities, both written and spoken

• Comfort operating in a fast‑moving, constantly evolving environment

Nice to Have

• Experience with BI tools or SQL

• Understanding of regulatory and compliance frameworks across iGaming jurisdictions