Event/Experiential Marketing Coordinator with Spanish

Job Description

Position Summary:

MRM is seeking an Event / Experiential Marketing Coordinator. Microsoft has been one of the agency's longest-standing clients. We are looking for an Experiential Marketing Coordinator to support a team to seamlessly deliver a series of programmatic and one-off Microsoft B2B (virtual & in-person) events, including planning and executing highly visible tasks in conjunction with the event, event marketing, delivery, and reporting. The ability to work independently, strong organization and communication skills, and proactivity is key for this role. Taking the initiative to get tasks done without being asked and understanding with resources to leverage to get a solution will see the successful applicant excel in this busy but rewarding role.

Role

As an Experiential Marketing Coordinator supporting Microsoft, you will join our team of Marketing Coordinators providing marketing services to our Microsoft clients globally. In this role, you will marry your skills of event / project management, creativity and leadership to help our clients plan, coordinate and execute on their many Education marketing events, initiatives, and campaigns. You will deliver a range of digital and/or in person events.

Responsibilities

Event planning & scheduling:

Supports the planning & scheduling of events in accordance with program guidance
Provides consultation on available event platforms
Ensures event visibility and accuracy in the event dashboard

Event set-up & management:

Requests event set-up and registration page build in line with program specific guidance
Manages transactional communications (registration confirmation, reminder communications etc.)
Manages registrations, waitlists and accessibility requests
Manages Travel, Gifts & Hospitality (TG&H) approvals for Public Sector attendees
Requests POs for event services on behalf of the FTE PO owner where agreed with local Compliance
Identifies scenarios where approvals are required, acting as a consultant, to ensure compliance and raising tickets where required

Event Preparation & Execution

Confirms post event emails are sent
Acts as Project Manager for on-site events coordinating the different agencies and stakeholders that are part of the event (creative, speakers/partners, etc.) to ensure on time execution
Manages event updates (e.g. changes to timing, speaker details etc.)
Collates event assets (decks, videos etc.) & uploads to required platforms
Coordinates and briefs speakers and manages events dry-runs

Digital events:

Manages platform specific configurations
Acts as Event Producer or Moderator where applicable
Provides logistical chat moderation support for digital events in alignment with individual program requirements

In-person events:

Coordinates logistics, catering and AV requirements with the corresponding agencies or Microsoft Facilities
Acts as Project Manager, coordinating the different agencies that are part of the event (creative, speakers/partners, etc.)
Raises support requests where required to resolve issues in line with defined processes
Sources necessary supplies (ex: booth, branding elements, privacy signage, etc.)

Post event wrap-up:

Ensure all event registration was captured successfully in the event dashboard
Ensures delivery of post event communications with required content
Manages post event lead uploads where applicable
Provides standard post event reporting leveraging global dashboards
Generates post-event information to measure effectiveness and areas with opportunities for improvement
Ensure all event deliverables have been captured
Compile post-event stats, feedback and reporting

More Broadly

Additional tasks such as promotional emails, targeted list pulls and gated content requests
Consults and executes using Engines and Experiences guidelines
Partners effectively with other management across offices and disciplines
Explores new ways on how to make digital events more state of the art
Trains marketers on Teams platform capabilities
High volume data processing (e.g., event requests, purchase orders, contracts) in an accurate and timely manner
Supports Account Managers to deliver value in the client / agency relationship
Assists with reporting and program development
Works in the best interests of the client and build a robust understanding of client business challenges and the role of the agency in proactively addressing these.
Attends online events and meetings as required - role may at times require a flexible approach to working hours

Experience and Requirements

Bachelor's Degree preferred
3-5 years of experience, agency experience preferred
Experience in delivering events preferred
Strong IT skills including Excel & PowerPoint
Have an interest in the technology sector. The world is changing rapidly, and we need to prove our strategic knowledge and value to our clients.
Exceptional verbal & written communication skills and adept at communicating effectively across all levels
Strong organization, administration, and time management skills
Ability to work as part of a team but also independently
Ability to build and maintain strong working relationships with clients, suppliers, and agency colleagues.
Ability to participate in a team environment that facilitates mutual respect and partnership across functions
Ability to be resourceful when faced with challenges
Bilingualism (Spanish and English)
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