CRO Specialist

We're AD/01, the tech studio that builds the future of food retail. Whether it's in-store aisles, online baskets, or behind-the-scenes operations, we innovate the daily food experiences for farmers and families, grandmas and greengrocers, and pickers and packers alike.

We're part of the Ahold Delhaize network, one of the world's largest global food retail groups and a leader in both supermarkets and e-commerce. With 19 strong local brands in Europe, the United States, and Indonesia, we create a meaningful difference for our customers, our people, and the world around us. And we're looking for the freshest minds excited to create the recipe for change.

Your new role and environment.

As a CRO Specialist, you will take the lead in optimizing our digital platforms—websites, apps, and customer journeys. Using data-driven insights, you'll identify opportunities, test hypotheses, and implement changes that increase conversions and improve customer satisfaction.

You'll collaborate with a multidisciplinary team of Product Managers, Product Owners, UX Designers, Digital Analysts, and developers to drive results and elevate the customer experience. With a focus on experimentation, you'll help embed a culture of continuous improvement and innovation across the organization.

Key responsibilities of your role.

• Map online shopping journeys and identify areas for improvement using customer behavior insights and data analysis.
• Optimize key conversion points across platforms to increase customer satisfaction and revenue.
• Collaborate with UX, Product, and Analytics teams to prioritize and implement journey enhancements.
• Lead the creation, execution, and management of an A/B testing roadmap for your focus areas.
• Design, implement, and analyze experiments to validate hypotheses and inform data-driven decisions.
• Translate test results into actionable insights and recommendations for stakeholders.
• Work closely with Product Owners, UX Researchers, and Digital Analysts to define and prioritize CRO initiatives.
• Share knowledge and best practices to improve the experimentation process and CRO culture.
• Support training and onboarding for team members on experimentation tools and methodologies.
• Identify and implement innovative approaches (e.g., AI, advanced analytics) to enhance CRO efforts.
• Monitor digital trends and competitor activities to stay ahead of market demands.
• Document and share learnings from experiments and optimizations.
• Regularly review and refine CRO strategies based on performance data and feedback.

What's in it for you?

We ask a lot. (We're looking for the best, after all). But we offer a lot, too.

So, what do we have in store for you? We offer flexible hours and a hybrid working model, allowing you to work both from home and at the office. We provide competitive benefits to support health, well-being and your professional growth. This includes: a significant budget on benefit platform and a yearly bonus. At AD01 we welcome everyone, just the way you are, and encourage individual growth with valuable opportunities and a worldwide across-brand network.

Requirements.

We think you'll be best geared for success if you can meet the following requirements:

• Bachelor's degree in Marketing, Business, Psychology, Data Science, Digital Media, or a related field.
• 4+ years in CRO, digital marketing, eCommerce optimization, or a similar data-driven digital role.
• Hands-on experience with A/B testing, web analytics, and digital experimentation.
• Experience collaborating with cross-functional teams (e.g., UX, Product, Analytics).
• Proficiency with CRO and analytics tools (e.g., Adobe Target, Optimizely, Google Analytics, Adobe Analytics).
• Strong data analysis skills; ability to interpret test results and customer insights.
• Familiarity with web technologies (HTML, CSS, JavaScript) is a plus.
• Excellent communication skills; able to translate data into actionable recommendations.
• Strong stakeholder management and workshop facilitation skills.
• Curiosity for digital trends and experimentation methodologies.
• Proactive, results-oriented, and comfortable working in a fast-paced, international environment.
• Fluent in English; other regional languages are a plus.

It goes without saying that so-called 'soft skills' are just as important as their 'hard' cousins. We highly value:

• Experience working within a matrix-style structure with international teams
• Provide hands-on, expert level technical assistance to developers
• Be flexible, reliable and have a true hands-on mentality
• Strong organizational skills
• Team player: involves others, shares knowledge and seeks opportunities for cross functional working and collaboration
• Creative: identifies solutions and selects the best combination of practices by taking an innovative approach to problem solving
• Builds trust with colleagues, clients & vendors
• Must be results oriented; demonstrates a "can-do" attitude – adaptability, flexibility and resourcefulness
• Adaptable to situations and different/multicultural environments
• Excellent command of the English language both written & spoken

Apply now

If you're excited to help us grow, then please apply now. If you feel like you might
not
tick all the boxes but have the skills and personality we're looking for, then please also apply now

Got questions? Don't be shy. Ramona Stan, at , has answers.

For us, diversity means being inclusive of thoughts and skills, generational differences, LGBTQ+, gender, race and ethnicity, disabilities, nationalities and more. We accept everyone for who they are.